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Salesforce plans generative AI boost for ESG reporting with Net Zero Cloud

CIO

Generative AI will soon be everywhere — including in Salesforce’s Net Zero Cloud environmental, social, and governance (ESG) reporting tool. Net Zero Cloud uses data held within the Salesforce platform to help enterprises report on their carbon footprint and manage other social and governance metrics.

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Reef.ai is helping companies track and expand net revenue retention

TechCrunch

When it comes to measuring SaaS success, companies look at a number of key metrics, including annual recurring revenue (ARR) and net revenue retention (NRR). We call ourselves a net retention engine, and there’s nothing out there that really focuses on that as a specific goal,” he said. Today, the company announced a $5.2

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Teach yourself growth marketing: Which metrics really matter?

TechCrunch

Deciding which metrics matter most for your startup. In this last part of my five-part series , we’ll cover how to determine which metrics matter for your startup. It’s very easy to get lost if you assume upper-funnel metrics are the most crucial for your startup. Don’t fall into this trap. They would be wrong.

Metrics 239
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Metrics that matter: 3 KPIs to track on the path to profitability

TechCrunch

In general, if you are earning net new ARR of $1 for each dollar spent, you are in a strong position — your net new ARR to burn ratio is 1, which is healthy relative to benchmarks. We view cash burn efficiency as an effective shorthand metric to keep an eye on. A ratio greater than 1.5x

Metrics 237
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3 things CIOs must do now to accurately hit net-zero targets

CIO

However, the latest and largest UNGC-Accenture CEO study revealed that 91% of CEOs report insufficient technology solutions as a barrier to seizing opportunities in the net-zero transition, building resilience in their organization, and overcoming current volatility in the business landscape.

.Net 264
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ARR per employee is the north star efficiency metric you’ve been looking for

TechCrunch

There is no shortage of efficiency metrics that cloud executives can track to gain a better perspective of their overall economics. Sales and marketing efficiency metrics such as LTV-to-CAC, CAC payback and the magic number have long been mainstays in board decks and fundraising materials. Our advice for cloud CEOs?

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To optimize for growth, study your down-funnel metrics

TechCrunch

While leading fleet growth at Postmates, I quickly learned to become numb to remarkable upper-funnel metrics. Here’s an example of how we prioritized budget allocation with down-funnel metrics: Indeed seems to be the worst acquisition channel (CPL) but ends up being the best over time (ROAS). Cross-functional teams (i.e.,

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