You get results based on the things you focus on most intently.

Most people are driven to increase their performance and expand their abilities. They understand the need to work hard in areas for which they have great passion.

Regardless of how many things you want to accomplish, you must focus on the most important and let other things — which in the right context may be very good things — go by the wayside. Tom Peters sheds an interesting perspective on focus with the following quote:

Leaders focus on the soft stuff — people, values, character, commitment, a cause. All of that was supposed to be too (indefinable) to count in business. Yet it’s the stuff that real leaders take care of first. That’s why leadership is an art, not a science.

Focus on what you want to achieve. The results will speak for themselves.

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The Product Management Perspective: Product management takes complete focus. Recently a friend told me his company’s CEO decided that their engineering managers would also be responsible for product requirements and roadmaps. Their (few) ‘product managers’ will only focus on marketing their products.

It’s never easy to predict how things will turn out in the future, but if I were a betting man I would NOT bet on this move. They will lose focus on what the product means to the market/people who use it. For a product to succeed, you need to have someone—a product manager—completely focused on its success.