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MLSE looks to revolutionize sports experience with digital R&D lab

CIO

Digital solutions and data analytics are changing the world of sports entertainment at a rapid clip. From how players train, to how teams make strategic decisions during games, to how venues operate and fans engage, sports organizations are turning to software engineers and data scientists to help transform the sport experience.

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Mustard looks beyond baseball as it raises another $3.75M for sensor-free sports coaching

TechCrunch

Los Angeles-based sports training platform Mustard this week announced a $3.75 Led by Lake Nona Sports & Health Tech Fund, this latest raise follows a $1.7 The list of additional sports includes golf, soccer and football. million round. “For me, that was football. . “For me, that was football.

Sport 216
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Veo raises $25M for AI-based cameras that record and analyze football and other team sports

TechCrunch

Sports have been among some of the most popular and lucrative media plays in the world, luring broadcasters, advertisers and consumers to fork out huge sums to secure the chance to watch (and sponsor) their favorite teams and athletes. Even with the slowdown in a lot of sporting activity this year due to COVID — in the U.K.

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Hiro Capital puts $2.3M into team sports tracking platform PlayerData — as does Sir Terry Leahy

TechCrunch

Hiro Capital has gradually been making a name for itself as an investor in the area know as “Digital Sports” or DSports for short. based PlayerData uses wearable technology and software tracking to give grass-roots and professional sports teams feedback on their training. It’s now led a $2.3 Edinburgh, U.K.-based

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Smart contact lens startup Mojo Vision partners with Adidas and other sports brands

TechCrunch

The big news at this year’s show is a number of partnerships with brands across the sports spectrum, including: Adidas Running, Trailforks (cycling/hiking), Wearable X (yoga), Slopes (skiing) and 18Birdies (golf).

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Promoting Diversity As A Sports Business Leader Is Crucial To Moving Sport Forward

CEO Insider

Sport usually brings people, cultures, and businesses together from all walks of life. Ironically, at the heart of the global sports industry, Diversity, Equity, and Inclusion (DEI) are often neglected by organisations who treat them as little more than keywords as part of compulsory corporate training. All rights reserved.

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How AI is helping the NFL improve player safety

CIO

Like many other professional sports leagues, the NFL has been at the leading edge of data-driven transformation for years. Risk Mitigation Modeling can then be used to analyze training data and determine a player’s ideal training volume while minimizing injury risk. Souza says this is true of all businesses, not just sports.