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Survey: Execs eager to implement generative AI, but few know how

CIO

Overwhelming majorities of executives around the world are planning to spend money on generative AI this year, but very few are truly ready for the technology, according to a survey released today by the Boston Consulting Group.

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The TechCrunch+ surveys you need to read ahead of 2024

TechCrunch

There was a lot to talk about this year, and investors and founders sure did share their thoughts freely with us in our surveys. © 2023 TechCrunch. All rights reserved. For personal use only.

Survey 237
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Enterprises enthusiastic about generative AI, Foundry survey shows

CIO

Generative AI is already making deep inroads into the enterprise, but not always under IT department control, according to a recent survey of business and IT leaders by Foundry, publisher of CIO.com. The survey found tension between business leaders seeking competitive advantage, and IT leaders wanting to limit risks.

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Survey: Marketers embrace AI at expense of metaverse investments

CIO

A report from Sitecore based on its AI & Composable Marketing Software Survey found that nearly 4 in 5 (78%) marketers believe that GAI will be instrumental in achieving the ideal customer experience (CX) not only through greater personalization but also through GAI’s ability to mine deep insights into individual customer needs and wants.

Survey 245
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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey.

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Chief AI officers in demand as IT leaders expect gen AI productivity boost, survey finds

CIO

For its AI Priorities Study 2023 , Foundry surveyed IT decision-makers who have either implemented AI and generative AI technologies in their organizations, have plans to, or are actively researching them. Top of those AI priorities for now is generative AI, with 56% of respondents eager to learn more about it.

Survey 329
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Enterprises aren’t using data to make business decisions: Salesforce survey

CIO

Enterprises worldwide are not tapping the potential of their data when making critical business decisions and navigating uncertain macroeconomic conditions, according to a Salesforce survey. Just 21% of the survey respondents said they are using data to make decisions about their company’s diversity goals.

Survey 263
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Monetization Monitor: Software Usage Analytics 2020

Revenera’s 2020 Software Monetization and Pricing survey gathers input from leading software companies and provides you with key insights. Yet many software suppliers still struggle to get accurate insights into usage. Top findings include: Growing Interest in Usage Data.

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The ABM Benchmark Survey

In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

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2022 State of Remote Engineering Report

In the third edition of Terminal’s State of Remote Engineering report, we share findings from our recent survey of 1,048 engineers and analyze how engineers are adapting to life working remotely. The survey found that more than 60% of engineers reported that they were fully remote, and 74% would like to be remote 3 days a week or more.

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TCO Considerations of Using a Cloud Data Warehouse for BI and Analytics

According to the study conducted by Wakefield Research in 2021, only 22% of the data leaders surveyed have fully realized ROI in the past two years, with most data leaders (56%) having no consistent way of measuring it.

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The Business Opportunity of Embedded Analytics: New Findings from 500+ Application Teams

Speaker: Josh Martin, Director of Product Marketing, Logi Analytics

Join Logi Analytics as they explore new survey findings and trends. Learn from the experiences of 500+ application teams embedding analytics—including which features actually move the needle, how analytics benefits their companies, and what development approach yields the best results.

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Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

In a recent Economist survey of 476 senior executives worldwide, 60% are already generating revenue from their data, and a whopping 83% have used data to make existing products or services more profitable. How much potential revenue is hidden in your data?

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Tech Talent Ranks the Most Innovative Companies They'd Love to Work for and Why

Hired surveyed more than 4,000 tech workers to find out which companies rank as their most desirable employers and how other organizations can compete for their attention. Showcasing factors that tech knowledge workers care about beyond compensation can give companies a much-needed competitive edge in the battle for the best tech talent.

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Differentiate Your Product With Unstructured Data Analytic Capabilities

Computing surveyed 150 individuals representing companies from a wide variety of industries that are actively involved in using, testing, evaluating, or procuring data analytics tools at their organization.