CIO

MARCH 6, 2024

Technology specialist Salesforce reports that more than two-thirds of service professionals believe gen AI will help them serve their customers better, while Forrester expects it to give CX teams a huge boost through 2024. That focus means we’re generating good customer outcomes more regularly than we were 12 or 18 months ago.

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Generative AI Artificial Inteligence Weak Development Team Banking 328

Perficient

MARCH 5, 2024

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

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Perficient

SEPTEMBER 19, 2023

It also promises to make application building safer and more efficient by using machine learning to identify and mitigate security risks, and provide developers with tools to build more secure applications. These features are built on Data Cloud, and help create more personalized and engaging customer experiences.

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CIO

AUGUST 9, 2023

“The end goal of digital transformation is to be more intelligent and improve total experience,” adds Sheryl Kingston, research director at 451 Research, a part of SP Global Market Intelligence. Amazon became a metaphor for markets upended in upstarts digitalization wake. Deere & Co.,

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Technical Review Software Review Artificial Inteligence Survey 344

Perficient

MAY 17, 2023

In that case, it’s crucial to consider migrating to GA4 as Standard Universal Analytics properties will cease to function on July 1, 2023, whereas Universal Analytics 360 properties will reach their end on July 1, 2024. This can help you make more informed decisions about optimizing your website and marketing efforts.

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Perficient

MAY 23, 2023

There are always new mergers and software retirements in the world of marketing and data tools. Google Optimize will stop working completely in September; Dynamic Yield was bought by Mastercard; and Oracle Maxymiser will stop working on May 31, 2024, according to a recent email to its customer base.

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Testing Tools Mobile Machine Learning 72

DataRobot

DECEMBER 1, 2022

With digital marketing spend projected to reach $692.3B 1 globally by 2024, companies should consider that more marketing does not necessarily lead to more customers acquisition. All of this can be integrated with your marketing automation application of choice.

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