TechCrunch

MARCH 10, 2022

When Regina Ye was in college, she was a Shopify seller and recalls being so fed up with advertising solutions that she spent finals week staying up late to figure out how ads worked on Facebook and Amazon. “It I was an early adopter of B2B marketplaces, but advertising was this black box. Where will our data go when cookies disappear?

Advertising 225

Advertising Advertising Technology Retail Machine Learning 225

TechCrunch

MARCH 23, 2021

Digital advertising company Kargo is launching a new product and new business unit called Fabrik. Founder and CEO Harry Kargman explained that Fabrik is a content management system designed for publishers’ modern needs and integrated with Kargo’s advertising technology.

System 253

System Advertising Advertising Technology Media 253

CTOvision

MARCH 8, 2021

The Trade Desk is an advertising technology company that provides a self-service platform through which media buyers can purchase digital advertising. Aerospike runs at the edge as a cache for real-time […].

Advertising Technology 95

Advertising Technology Advertising Media Technology 95

Harvard Business Review

AUGUST 21, 2023

The global digital advertising industry is estimated to be $600 billion and growing. As advertisers handed off day-to-day operations to a bewilderingly complex digital advertising supply chain, companies often don’t know where their ads are ending up — including on sites that spew disinformation and hate-speech.

Advertising 60

Advertising Internet Media Social 60

TechCrunch

SEPTEMBER 29, 2021

Companies have employed digital analytics, advertising and marketing solutions to track customers and connect their behaviors across touch points. But in the face of growing demands for privacy, businesses have the opportunity to overhaul their relationship with customer data to focus solely on first-party data and patterns of behavior.

Artificial Inteligence 229

Artificial Inteligence Artificial Intelligence Data Machine Learning 229

O'Reilly Media - Ideas

SEPTEMBER 1, 2020

Facebook is not happy about this; targeted advertising depends critically on user tracking. Google (which has been gradually implementing other limitations on advertising technology) has been quiet about it. In iOS 14, Apple will be requiring opt-in for tracking users’ web activity.

Trends 135

Trends Artificial Inteligence Blockchain Software Review 135

Agile Engine

FEBRUARY 28, 2024

The same functionality has a powerful impact on AdTech where advertiser trust is a key driver of growth for advertising technology platforms. By leveraging real-time analysis of transaction and financial account data, these systems identify suspicious activities, bolstering customer trust and safeguarding assets.

Software Review 52

Software Review Technical Review Artificial Inteligence Systems Review 52