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Is ad fraud a cybersecurity problem?

The Parallax

Should chief information security officers at companies hit by ad fraud take a stronger role in stopping it? The practice of defrauding advertising networks for financial gain has been around almost as long as online ad networks themselves. Give smart: 4 tips to avoid charity scams. How identity fraudsters operate.

Security 214
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Is ad fraud a cybersecurity problem?

The Parallax

Should chief information security officers at companies hit by ad fraud take a stronger role in stopping it? Taylor believes that at the very least, CISOs should use lessons from the cybersecurity world to encourage their employers to become more engaged with the ad fraud challenge.

Security 130
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Web browsers: Reimagining remote work needs at the enterprise level

CIO

As organizations transition to hybrid work models and embrace cloud-based operations, the very fabric of how we work has transformed – opening doors to more security risks. In fact, according to Verizon’s Data Breach Investigation Report , over 80% of security incidents originated from web applications in 2023. Why does this matter?

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Samooha launches with tech that lets companies securely share data

TechCrunch

In brief, the platform lets businesses securely share, collaborate on and gain insights from their and their partners’ data, regardless of the underlying cloud and data stack. million for its tech to help enterprises securely exchange and share big data troves. So, you might be wondering, what exactly does Samooha do?

Data 244
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Generative AI: 5 enterprise predictions for AI and security — for 2023, 2024, and beyond

CIO

Zscaler Enterprises will work to secure AI/ML applications to stay ahead of risk Our research also found that as enterprises adopt AI/ML tools, subsequent transactions undergo significant scrutiny. In both cases, sensitive information or protected IP may have leaked outside the organization. Will it be sold to third parties?

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U.S. and Australian Agencies Publish Joint Cybersecurity Advisory on BianLian Ransomware Group

Tenable

and Australian Agencies Publish Joint Cybersecurity Advisory on BianLian Ransomware Group The FBI, ACSC and CISA have released a joint cybersecurity advisory discussing the BianLian ransomware group. The group claims to have stolen ~4,200 student records containing phone numbers, email addresses, and social security numbers.

Groups 98
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AWS for advertising and marketing helps Capgemini deliver innovative advertising solutions

Capgemini

AWS for advertising and marketing helps Capgemini deliver innovative advertising solutions Neerav Vyas 30 Dec 2022. Advertisers currently face significant challenges combining first-party data with third-party advertising and marketing data to measure and plan advertising campaigns in a privacy-compliant manner.