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5 methods for leveraging digital advertising during a downturn

TechCrunch

For those on the sidelines, the story of digital advertising over the past couple of years has been as entertaining as a binge-worthy TV series. While dramatic, these headlines tend to gloss over what’s actually going on: Digital advertising may be in transition, but it is not dead. More posts by this contributor.

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TechCrunch+ roundup: Cash management basics, proptech investor survey, visa interview prep

TechCrunch

For his second proptech investor survey in a three-part series, he interviewed: Jake Fingert, managing partner, and Lionel Foster, investor, Camber Creek. 5 methods for leveraging digital advertising during a downturn. When Apple offered its customers greater privacy control, it upended mobile advertising. Target audience slide.

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TechCrunch+ roundup: Ocean tech investor survey, AI and PR, L-1 visa options

TechCrunch

.” When it comes to marketing, “false or unsubstantiated claims about a product’s efficacy are our bread and butter,” wrote Michael Atleson, an attorney with the FTC’s Division of Advertising Practices. ” Given the renewed interest, “for companies where AI was previously No. 1 Case study slide No.

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Three Ways Your Data is Leaking in Advertising and How to Avoid It

CEO Insider

Surveys show more consumers are worried about unlawful data sharing, such as through online advertising, than data breaches. In our work with nearly 100 clients representing 75,000 websites, there are three common online advertising blindspots: misunderstanding the […].

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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

TechCrunch

We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. The advice ranged from going full force on one channel to investing in a copywriter and making video content. But there’s been a lot of belt tightening since then.

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TechCrunch+ roundup: Cannabis investor survey, product ops, recurring revenue financing

TechCrunch

In California, dispensaries advertise on freeway billboards and budtenders are a frequent sight at weddings, but Anna Heim found that the industry still has a long way to go before it reaches maturity nationwide, largely because federal laws continue to bar cannabis-related business from using traditional financial services.

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Advertising Insights

Storm Consulting

Obtaining marketing insights can be done through various methods, but the most usual is by [link] conducting surveys with consumers. Whilst masses of info can be frustrating for marketers, presenting your findings in a way that highlights the main aspects of your research is key.