article thumbnail

Building a lean B2B startup growth stack

TechCrunch

Keith Putnam-Delaney Contributor Share on Twitter Keith Putnam-Delaney is the founder and CEO of Primer , a platform that offers hyperprecise targeting for B2B marketers. Growing a B2B business is becoming increasingly complex. Analytics (how you measure your impact). CDPs (because there is no good B2B CDP).

B2B 252
article thumbnail

Is India’s BNPL 2.0 set to disrupt B2B?

TechCrunch

He has more than a decade of experience in credit risk, analytics, customer management and portfolio development. B2B commerce in India is moving online. India’s B2B e-commerce space has developed rapidly since 2020. The next step for solving the digital B2B puzzle is to embed credit inside every transaction and invoice.

B2B 245
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B social management platform Oktopost raises $20M growth round with Expedition

TechCrunch

More brand-oriented platforms such as Sprinkler, Sprout Social and Hootsuite have obviously risen in use, but so did traffic to Oktopost, a much more B2B-oriented proposition. It can also handle social listening and analytics. Our focus is 100% on B2B organisations. It’s gone bananas,” he said.

B2B 257
article thumbnail

Revolution Ventures backs Casted in B2B-focused podcast play

TechCrunch

The value to be gained in the B2B world is something that has been largely untapped. For Lindsay Tjepkema — who has been entrenched in the world of B2B marketing for more than 15 years — the opportunity was massive. So in 2019, she founded Casted , an audio and video podcast product aimed at B2B marketers.

B2B 206
article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

article thumbnail

Olsam raises $165M to buy up and scale consumer and B2B Amazon Marketplace sellers

TechCrunch

Olsam , a roll-up play that is buying up both consumer and B2B merchants selling on Amazon by way of Amazon’s FBA fulfillment program , has closed $165 million — a combination of equity and debt that it will be using to fuel its M&A strategy, as well as continue building out its tech platform and to hire more talent.

B2B 313
article thumbnail

Singapore-based Nektar.ai gets $6M to help B2B sales team collaborate more effectively

TechCrunch

Organizing information about prospective deals is a challenging task for B2B sales teams, since salespeople usually rely on multiple tools (email, Zoom, WhatsApp, etc) to talk with buyer committees. They also get analytics like multithreading scores that help them identify how deals were won or lost.

B2B 266
article thumbnail

The Problem with Product Market Fit (and What to Use Instead)

Speaker: Daniel Elizalde - Product Executive and Advisor

Unfortunately, most B2B companies go through the innovation journey using abstract terms and intangible metrics, such as “trying to reach product market fit.” To increase your chances of success, you need to drive your team through a series of clear, actionable milestones that demonstrate you are going in the right direction.