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Introduction & Use of B2C Commerce Template in Experience Cloud Salesforce

Perficient

Introduction: B2C Commerce Template is a pre-built framework available in Experience Cloud that allows businesses to create and manage their online store for business-to-consumer (B2C) commerce. What is B2C Commerce? What is B2C Commerce? How To Set Up Salesforce for B2C Commerce (LWR) Template on Lightning Experience?

B2C 59
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In freemium marketing, product analytics are the difference between conversion and confusion

TechCrunch

Jeremy Levy is CEO and co-founder of Indicative , a product analytics platform for product managers, marketers and data analysts. The freemium marketing approach has become commonplace among B2C and B2B software providers alike. That’s where the right analytics can lead to significant results. Jeremy Levy. Contributor.

Analytics 226
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Perficient’s Thoughts on use of GenAI in Commerce Solutions

Perficient

Revolutionizing B2C Commerce: The Impact of Generative AI In the dynamic landscape of commerce and consumer-driven markets, Business-to-Consumer (B2C) organizations are increasingly turning to generative AI to revolutionize their operations and enhance customer experiences.

B2C 115
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How gen AI is joining the holiday shopping season

CIO

of B2C customers voted for Automation and AI as the top feature of support software. Gen AI’s ability to process and learn from customer interactions enables retailers to create more targeted “in-the-moment” customizations at a level of speed and scale that surpasses traditional CRM and analytics tools.

ChatGPT 288
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Henkel embraces gen AI as enabler and strategic disruptor

CIO

Its industrial B2B arm focuses on adhesives technologies, like Loctite, while its B2C consumer goods arm owns brands such as Dial and Purex. However, at the same time, SAP was working on a new feature for the SAP Analytics Cloud: Just Ask, which applies gen AI to search-driven analytics.

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Sysco’s recipe for growth centers on IT

CIO

Recipe for Growth, for which Sysco has earned a 2023 CIO 100 Award for innovation and IT leadership, is based on applying B2C principles to Sysco’s B2B business, and calls for the company to grow 1.5 times the size of the entire industry—estimated to be valued at $330 billion in the US alone, Peck says.

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Salesforce certification guide: Roles, paths, exams, cost, training, requirements

CIO

Once candidates have completed the three prerequisite certifications (chart below), they must successfully pass the Salesforce B2C Solution Architect exam, which tests their ability to design and implement multicloud solutions, as well as their understanding of the Salesforce Customer 360 Vision and Platform.

Training 219