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In uncertain times, B2B sales teams must put value front and center

TechCrunch

Often the tech industry’s unsung heroes, B2B sales teams and the revenue they drive are even more important in times of economic instability. So how do sales teams make convincing cases on why their product or service is deserving of today’s trimmed enterprise IT budgets?

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Use predictive marketing to cut CAC at your PLG B2B startup

TechCrunch

The rise in customer acquisition costs (CAC) is creating quite the dent in marketing budgets, placing marketing teams in a position where they have to do more with less. For starters, B2B startups typically have longer funnels than their counterparts because their offerings often include freemium options and free trials.

B2B 219
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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

TechCrunch

In November, we reached out to marketers to learn how they would spend a $25,000 budget in Q1 2022. We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. Imagine you have a $75,000 budget going into summer 2022. A B2B startup?

Budget 228
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Lessons from a fintech founder: Solving for C by going B2B

TechCrunch

Whether it’s solving saving, budgeting or investing, all of these solutions are well-meaning and well-executed, but are the finance equivalent of “solving” insomnia with bedding. Solving for C by going B2B. Right-sizing the addressable market of a B2B solution is far less prone to delusions of grandeur.

B2B 258
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TC+ roundup: Silicon Valley Bank fails, fintech VC survey, B2B growth tools

TechCrunch

Building a lean B2B startup growth stack Image Credits: Jose Bernat Bacete (opens in a new window) / Getty Images (Image has been modified) Selecting the right tool for the job is easy when you already know exactly how to proceed. The current budget-constrained environment should be seen as a net positive by marketers,” he writes. “It

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B2B sales closing and financing platform Vartana raises $12M

TechCrunch

The software-as-a-service (SaaS) industry is facing budget constraints and reductions in headcount as a result of the pandemic and the broader slowdown in tech. Companies have tightened up their budgets for SaaS purchases, looking to keep cash on hand while growing more efficiently.

B2B 170
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On a mission to be the ‘Affirm for B2B,’ Vartana secures $57M in debt, equity

TechCrunch

While buy now, pay later startups have largely focused on the consumer, a growing group of them are now focusing on the B2B space. For example, in December, Affirm spinout Resolve, which specializes in “buy now, pay later” capabilities for B2B transactions, announced that it had raised $25 million in equity funding.

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