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Metrics that matter: 3 practical observations on valuation

TechCrunch

Paris Heymann Contributor Share on X Paris Heymann is a partner at Index Ventures, where he invests primarily in B2B SaaS and data. All rights reserved. For personal use only.

Metrics 232
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B2B social management platform Oktopost raises $20M growth round with Expedition

TechCrunch

More brand-oriented platforms such as Sprinkler, Sprout Social and Hootsuite have obviously risen in use, but so did traffic to Oktopost, a much more B2B-oriented proposition. The ability to manage, track and analyse social activities is increasingly a must-have for B2B sales and marketing organisations.

B2B 257
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Metrics that matter: 3 KPIs to track on the path to profitability

TechCrunch

Paris Heymann Contributor Share on Twitter Paris Heymann is a partner at Index Ventures , where he invests primarily in B2B SaaS and data. We view cash burn efficiency as an effective shorthand metric to keep an eye on. Metrics that matter: 3 KPIs to track on the path to profitability by Ram Iyer originally published on TechCrunch

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TechCrunch+ roundup: 3 key hiring metrics, building SDR teams, insurtech investor survey

TechCrunch

TechCrunch+ roundup: 3 key hiring metrics, building SDR teams, insurtech investor survey by Walter Thompson originally published on TechCrunch That said, getting it right is likely the most important thing you can do for your business.” “You can’t blame the YC companies for leaning into AI,” she writes. What do I do?

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Best Practices for a Marketing Database Cleanse

Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider. This buyers guide will cover: Review of important terminology, metrics, and pricing models related to database management projects.

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Ex-Chime engineers raise $4M for B2B payments infrastructure startup Streamlined

TechCrunch

A lot of B2B payments tech is built on top of B2C tech, such as Stripe, that was engineered to handle consumer card transactions, according to de Souza. But Streamlined is different, he claims, in that it has “custom built” transaction infrastructure for B2B “from the ground up.”. Image Credits: Streamlined.

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Use predictive marketing to cut CAC at your PLG B2B startup

TechCrunch

For starters, B2B startups typically have longer funnels than their counterparts because their offerings often include freemium options and free trials. That’s not to say there won’t be more conversions — B2B startups following a product-led growth model simply need more time.

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The Problem with Product Market Fit (and What to Use Instead)

Speaker: Daniel Elizalde - Product Executive and Advisor

Unfortunately, most B2B companies go through the innovation journey using abstract terms and intangible metrics, such as “trying to reach product market fit.” To increase your chances of success, you need to drive your team through a series of clear, actionable milestones that demonstrate you are going in the right direction.