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B2B social management platform Oktopost raises $20M growth round with Expedition

TechCrunch

With the pandemic forcing people online, social media use exploded, for obvious reasons. More brand-oriented platforms such as Sprinkler, Sprout Social and Hootsuite have obviously risen in use, but so did traffic to Oktopost, a much more B2B-oriented proposition. It can also handle social listening and analytics.

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MarketForce exits three markets, set to launch a social commerce spinout

TechCrunch

Kenyan B2B e-commerce company MarketForce has shut down operations in three of its five markets in Africa and is in the early stages of launching a social commerce spinout.

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Demand Curve: How to get social proof that grows your startup

TechCrunch

This is called social proof, which is a physiological effect that influences your decisions every day, whether you know it or not. We’ve found that effectively using social proof can lead to up to 400% improvement in conversion. How businesses use social proof. Social proof for B2B. Social proof for SaaS.

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Founders of well-funded Egyptian B2B startup Capiter fired following fraud allegations

TechCrunch

Last September, Egyptian startup Capiter raised $33 million in Series A funding to compete in the country’s growing B2B e-commerce and retail space. Egyptian startup Capiter raises $33M to expand B2B e-commerce platform across MENA. B2B e-commerce platforms operate either asset-light or inventory-heavy models.

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South Africa’s Flow gets funding to automate social media advertising for real estate agencies

TechCrunch

And it’s evident that proptech, unlike other industries, has lagged in utilizing social media to make sales. With its APIs, Flow connects to the websites of estate agencies and property developers and automates advertising for them on social media channels like Instagram and Facebook. Does everyone want to be a landlord, or what?

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Bodyguard is a mobile app that hides toxic content on social platforms

TechCrunch

If you’re somewhat famous on various social networks, chances are you are exposed to hate speech in your replies or in your comments. After you download the app and connect the app with your favorite social networks, you choose the level of moderation. More recently, the startup has launched a B2B product.

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Why is Social Media Important In Promoting Your B2B Technology Company’s Services?

Exadel

If you’re wondering whether social media is as important for B2B as it is for B2C, the answer is YES. So if you don’t have a social media plan for your B2B business, you’re definitely missing out. The post Why is Social Media Important In Promoting Your B2B Technology Company’s Services? Previous article.

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