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How to build a sales development representative strategy that will fill your B2B pipeline

TechCrunch

Mike Tong Contributor Share on Twitter Mike Tong has over a decade of experience leading GTM strategy and operations for tech and data companies as part of McKinsey TMT, AtSpoke, Splunk and the VC firm B Capital. SDRs are ‘top of funnel’ salespeople, making cold calls, writing email outreach, or sending outbound mail.

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Building a lean B2B startup growth stack

TechCrunch

Keith Putnam-Delaney Contributor Share on Twitter Keith Putnam-Delaney is the founder and CEO of Primer , a platform that offers hyperprecise targeting for B2B marketers. Growing a B2B business is becoming increasingly complex. CDPs (because there is no good B2B CDP). Task management and productivity tools.

B2B 252
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Your B2B leads are going to waste

TechCrunch

Your B2B leads will go to waste unless you begin to create lapsed buckets and develop a strategy to attack them head-on.

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B2B Ecommerce Winning Strategies

Perficient

Ecommerce Growth in the B2B Space We partnered with Adobe in a Digital Commerce 360 survey of 150 B2B commerce business leaders to find out what the top growth priorities are. From this survey the 2023 B2B Commerce Growth Strategies Report was born. B2B ecommerce has seen a monumental uptick since the 2020 pandemic.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.

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MaxAB, an Egyptian B2B e-commerce platform for food and grocery supplies, nabs $40M

TechCrunch

Last year, MaxAB , the food and grocery B2B e-commerce and distribution platform serving a network of traditional retailers across Egypt and Morocco, raised its $55 million Series A in two tranches ; the latter accompanied its acquisition of the Morocco-based and YC-backed WaysToCap. For MaxAB, that’s its sweet spot.

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Kenyan B2B e-commerce platform Marketforce cut about 9% of staff in reorganization strategy

TechCrunch

Kenyan retail B2B and end-to-end distribution platform Marketforce laid off a chunk of its workforce in July, according to sources familiar with the matter. . Kenya’s MarketForce raises $2M, plans to focus on its B2B retail marketplace RejaReja. August [and] September in particular because this is when we saw a boom last year.”.

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4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests.

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What We Learned From Our Own Data-Driven ABM Strategy

However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.

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7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. In this whitepaper, you’ll see real-world examples from leading B2B businesses and learn new ways of using data to: Improve lead quality.

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ABCs of Data Normalization for B2B Marketers

In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals! Well, marketers rely on this grouping to reach their goals.

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Best Practices for Accelerating the Sales Process

Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective. The bottom line is that, in B2B sales, speed is useless without control. Efficient outreach strategy.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

According to Bold 360, “81 percent of B2B buyers have left a page because they didn’t want to fill out a form.”. This guide will examine the market forces at play, shifting buyer trends, what conversational marketing is, how to leverage it, and the tactics involved in adopting conversational marketing for a B2B demand generation strategy.

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16 Go-to-Market Plays for Your Entire Sales Funnel

That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you. Try them in your next salesflow or use them as inspiration to formulate your own winning sales engagement strategy. These 16 plays are aligned to different stages of the sales funnel.

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7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act. Get the free guide.