How to build a sales development representative strategy that will fill your B2B pipeline
TechCrunch
MARCH 30, 2023
Mike Tong Contributor Share on Twitter Mike Tong has over a decade of experience leading GTM strategy and operations for tech and data companies as part of McKinsey TMT, AtSpoke, Splunk and the VC firm B Capital. SDRs are ‘top of funnel’ salespeople, making cold calls, writing email outreach, or sending outbound mail.
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