5 Practices to Improve B2B Usability Testing Outcomes
Perficient
AUGUST 14, 2023
Over the years, it appeared to me that tests with B2B audiences seemed more likely to go off the rails. In this post I share several situations I’ve encountered in B2B usability testing (focused mostly on product catalog experiences). With that in mind, here are five situations you might encounter with B2B audience usability testing.
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