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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

TechCrunch

In November, we reached out to marketers to learn how they would spend a $25,000 budget in Q1 2022. We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. Imagine you have a $75,000 budget going into summer 2022. A B2B startup?

Budget 228
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Survey: Marketers embrace AI at expense of metaverse investments

CIO

In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse. In fact, 9 in 10 marketers surveyed remain eager to learn about and deploy new technologies.

Survey 246
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Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

TechCrunch

A new year is quickly approaching, which brings new resolutions — and new budgets. Provide a recommendation in this quick survey and we’ll share the results with everybody. If we were advising one of our early-stage startups how best to deploy their $25,000 marketing budget for Q1 2022, here’s what we’d suggest.

Budget 240
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6 tips for making the most of a tight IT budget

CIO

IT leaders seeking to drive enterprise growth through technology investments are often saddled with budgets that make their tasks of increasing the top and bottom lines challenging. Despite an estimated increase to IT budgets of 5.1% Despite an estimated increase to IT budgets of 5.1% The year 2023 seems to be no different.

Budget 345
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5 hot IT budget investments — and 2 going cold

CIO

The numbers are higher from Foundry’s 2023 State of CIO survey , which finds that 91% of CIOs expect their tech budgets to either increase or stay the same in 2023. Related: 6 tips for making the most of a tight IT budget Budgeting, IT Leadership, IT Strategy

Budget 363
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TechCrunch+ roundup: Psychedelic investor survey, 6 issues VCs look for, hiring on a budget

TechCrunch

Hiring top startup talent on a budget during the Great Resignation. Budgeting and planning for your first digital product. Budgeting and planning for your first digital product. “But if you’re a Series A or a seed startup, and they’re also interviewing at Google and Netflix and Facebook, there’s something off there.”.

Budget 208
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Marketing When Budgets Are Down

Harvard Business Review

The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled. It’s tough to see a significant increase in marketing budgets in the near term.

Budget 102