Try imagining a day without your smartphone. Honestly, it is impossible. Our life revolves around these electronic devices, and we can’t live without them anymore. According to a report by Exploding Topics in 2022, 6.84 billion people have been using smartphones. Out of which, 6.6 billion have mobile network subscriptions. With these stats you can clearly guess how vast is the mobile app development industry.

Mobile applications are the fuel which gets our everyday life going. You can find anything and everything on mobile phones, so why not use them for the growth of your business and to do marketing?

Everything Is Turning Digital

Changing with the changing world is very necessary for the growth of your business. Following the trends nowadays is the new normal. Every day there’s some new technology being launched, and businesses are following it as if it is a road to heaven. Believe it or not, in the Digital World, it is indeed.

There was a time when information was stored on paper, now it is stored on the cloud. Look at how letters have turned into instant messages that you need not type anymore. Your smartphone does everything that you need to do.

This digital transformation is changing the way we see our lives and mobile apps have a huge part to play in this. Who thought our whole lives would rely on applications like WhatsApp, Facebook, YouTube, and more? In this blog, we will discuss how mobile app development has changed our mindset and the potential future.

What is Mobile App Development?

The process of development of any application for mobile phone or tablet with Android or iOS operating systems is Mobile App Development. These applications might come pre-installed in your phones, or you can install them from Play Store or App Store. Different platforms like Android Studio, Xcode, or Flutter can be used for creating software by using languages like Java, HTML5, C#, etc. to write codes.

The Mobile App Development process is the same as any other Software Development Process.

The Growing Industry

As more and more businesses are focusing on mobile application development services, the requirement for a Mobile application developer, both for android app and iOS app has reached enormous heights.

The growth of the industry is due to several factors. A few of them are:

  • Mobile Apps are very user-friendly because they are easy to install and use.
  • Mobile apps can be accessed anywhere and everywhere, which becomes more convenient for users.
  • Better User Interface attracts a multitude and users can navigate through the app easily.
  • Push Notifications are another marketing technique which enhances the user experience. They basically help businesses understand their target audience and provide deals and offers to their valued customers.

EXAMPLE: SWIGGY and Zomato’s push notification game is very strong. They observe the user’s needs and will send notifications as per the same.

Mobile Apps As Business Tools

Mobile App Development Services is what a business needs, whether it’s a start up, SMBs or large organizations. With more and more people using smartphones and adapting to new technology, mobile apps have become a great investment opportunity.

There are great many advantages of Mobile App Development for Businesses. Some of them are:

   1. Cost-effective

With the introduction of mobile applications in the business world, marketing has become very easy compared to the traditional marketing techniques. Marketing on social media helps a lot to reach a wider audience but with less money spent on marketing.

   2. Reaching Larger Audience

Apps can reach a larger audience compared to websites. Apps can access worldwide audience providing a better chance for your business to grow and develop.

   3. Customer-centric Approach

With the help of a mobile application, you can always personalize products according to your target audience based on their preferences. You can also give offers and promotions to your loyal customers; this creates customer value and enhances their overall experience.

   4. Better Management

With the help of a mobile application, you can manage your business in a better way. Working on many things at once is difficult, but mobile software makes it look easy, like managing the inventory, or keeping track of the orders and deliveries, etc. You can find all your solutions at one place.

   5. Enhances Brand Recognition

With so many people using smartphones, your brand has a better chance to reach a wider audience. A branded app creates awareness about your brand and business to your customers which in turn also creates an emotional attachment between the two.

   6. 24*7 Accessibility

Having 24/7 accessibility significantly increases sales. Take, for instance, a situation where someone craves a snack in the middle of the night. They turn to your food delivery app to explore the various food options provided by nearby restaurants. If your app meets their needs and satisfies their hunger, it not only establishes customer loyalty but also ensures their return for future orders.

Success Stories

Here at Sunflower Lab, we have helped many businesses achieve their goals by providing Android and iOS app development services. We have served the healthcare, food and restaurant and many more industries to reach a wider audience and generate revenue.

   1. Nomad Bite

Nomad Bite is a Food Delivery Software in Africa

With scarce food delivery services in Africa, Nomad Bite came to us with a problem where a large gap was visible between the customers and restaurants. They understood the situation and saw an opportunity to make a food delivery app which would generate employment as well as help people satisfy their hunger.

Our expert developers helped Nomad Bite create a one-stop app which would deliver Somali dishes, Ethiopian dishes even local Kenyan dishes to the doorstep all in just the click of a button.

The impact was very large and positive. Now the people of Africa were able to order their favorite food with a secure payment gateway from the comfort of their homes.

   2. ZinniaX

Healthcare software solution for intraoperative neuromonitoring

When our client Mr. Jene Boucher came up with his problem about the inadequacies of healthcare software solutions in the intraoperative neuromonitoring sector, and the inefficiencies, hindrances it is causing to the medical staff, we at Sunflower Lab understood their requirement and worked extensively to meet both ends.

The constant struggle of keeping and maintaining patient and extensive records was solved by partnering with Sunflower Lab and creating ZinniaX IONM, an ultimate app that would assist in managing the entire IONM lifecycle like scheduling appointments, updating and maintaining medical health records and safeguarding patient consent documents and signatures.

We created a HIPPA-compliant app that served several issues. Some features of the application are as follows:

  • SaaS platform that automated a secured process and storage of electronic medical records (EMR).
  • Automated scheduling and data capture through OCR decreases the time taken by hospital staff in uploading new patient records and schedule appointments.
  • Instead of carrying hard copies, the platform contains soft copies of real time data which can be accessed anytime and anywhere.
  • Through proper business analytics, the overall productivity is tracked, which provides a good idea of the patient satisfaction ratio and the revenue that can be expected.

This application changed the future of the healthcare industry making everything from prescribing patients to looking at their past records easy and simple.

Going Into The Future of Mobile App Development

With the fast-paced technology, it’s not new for AI, AR, VR, and IoT joining in the race of app development process. Businesses are reaching heights with mobile app development and now integration of such technology will change the digital landscape of businesses.

  • Integration of AI:

AI and ML help businesses uncover patterns and trends with the help of customer data and give useful insights. This enhances user satisfaction by providing users with popular products similar to their searches while generating revenues for the company.

Another useful feature of AI and ML is the introduction of Chatbots for customer care. Now, whenever the users have any query the chatbot with the help of AI and NLP can solve their problems and give practical suggestions and solutions.

  • Integration of AR/VR:

AR and VR are two such technologies that bring the digital world to us. With the help of AR and VR, the user experience and its interaction with digital content can be enhanced. AR can be used to provide digital information in real-time and VR as a virtual assistant like 360° Virtual Tours.

  • Integration of IoT:

IoT Networks help to share real-time data from your smart objects. They can help track movement, health and productivity of employees in a company and provide data through a mobile application which can be accessed anytime. It can also customize the lighting or temperature of the surrounding according to an individual’s preferences with the help of a mobile application. Now imagine the integration of AI in this, you don’t have to do anything, just enter the room, the lights and temperature will be automatically changed according to your choice.

The introduction of IoT in Mobile App Development is a noteworthy achievement truly which has changed our living standards a lot.

Conclusion

Mobile App Development helps your business grow better, faster and higher. It makes ends meet by increasing your revenues and at the same time enhancing the user experience. The right idea and right marketing steps can make your app and so does your business reach millions of users. The integration of Artificial Intelligence and IoT has already changed the ways of doing business.

If you also have an idea for your app and want to make it come true, wait no more and Contact Us at Sunflower Lab. Our team of experts will be happy to assist you and provide the right guidance to help you reach where your business deserves to be.