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How to evolve your DTC startup’s data strategy and identify critical metrics

TechCrunch

Direct-to-consumer companies generate a wealth of raw transactional data that needs to be refined into metrics and dimensions that founders and operators can interpret on a dashboard. We’re generally big fans of plug-and-play business intelligence tools, but they won’t scale with your business. Both are valid concerns!

Metrics 245
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6 key metrics that can help SaaS startups outlast this downturn

TechCrunch

Sudheesh Nair is CEO of ThoughtSpot , a business intelligence company that has built an intuitive Google-like interface for data analytics. When thinking about metrics for SaaS companies, it’s helpful to look at how current customers are using your product so you can identify areas of concern and take action. Sudheesh Nair.

Metrics 208
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What is a Metrics Store?

Perficient

The Essence of a Metric Store: A metric store is a centralized repository designed explicitly for managing metrics definitions and data. Sitting snugly between your upstream data warehouses and downstream business applications, this innovative layer fundamentally transforms how metrics are handled.

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What is Business Intelligence?

Invid Group

What is Business Intelligence? BY: INVID Today, changing raw data into valuable insights is essential for businesses, mainly because there’s so much data being created quickly. This is where something called “business intelligence” comes in handy. It’s not just a fancy word.

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To optimize for growth, study your down-funnel metrics

TechCrunch

While leading fleet growth at Postmates, I quickly learned to become numb to remarkable upper-funnel metrics. Here’s an example of how we prioritized budget allocation with down-funnel metrics: Indeed seems to be the worst acquisition channel (CPL) but ends up being the best over time (ROAS). Cross-functional teams (i.e.,

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What Do CIOs Have To Know About Business Intelligence?

The Accidental Successful CIO

CIOs need to understand how to make use of new business intelligence tools Image Credit: deepak pal. Modern CIOs need to understand that Business intelligence (BI) leverages software and services to transform data into actionable insights that inform an company’s strategic and tactical business decisions.

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Business Intelligence Strategy: How to Develop and Document your BI Roadmap

Altexsoft

Business Intelligence is a practice of turning raw data into useful insights. Probably yes, as it’s the most balanced view of the business you can get. Now, let’s talk about your Business Intelligence strategy. establishing Business Intelligence Competency Center that will govern BI software and architecture).