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TechCrunch+ roundup: New VC rules, AI biotech investor survey, Instagram ad case study

TechCrunch

In a case study based on Instagram campaigns for a site that facilitates bookings for freelance beauty professionals, digital marketer Angelina Liparteliani looked at Instagram Reels, Feed Posts and Stories. Diversify your ad strategy, test different ideas and don’t give up if your ad doesn’t show results right away.”.

Biotech 215
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Case Study: How to Approach an Innovative Culture

Agile42

The principles of ORGANIC agility® and the use of specific tools for innovative product development allowed them to verify product hypotheses rapidly and reflect those learnings into their business strategy. Continue reading Case Study: How to Approach an Innovative Culture at agile42.

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When CX and EX collide: technology strategies for a new era of working

CIO

Read a case study about NTT DATA’s intelligent workplace in Singapore Read a case study about hybrid work in NTT DATA’s Munich office Gearing up to use generative AI Employees want tools to help them perform better, and organizations recognize the potential of AI to enhance CX and EX.

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7 Strategies to Get Your Employees On Board with GenAI

Harvard Business Review

As with any aspect of digital transformation, the effective deployment of generative AI will depend less on technological capability than on human adaptability. Indeed, the human factor — people and culture — will drive the adoption of AI, or lack thereof.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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Digital Transformation: An Equipment Rental Industry Case Study

Perficient

In a rapidly evolving business landscape, industries across the board are constantly seeking innovative ways to stay competitive and relevant. The story of one equipment rental leader’s journey serves as a compelling example of how embracing technology and leveraging data can pave the way for transformative change.

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TechCrunch+ roundup: Creative capital, live-shopping strategy, new name + logo

TechCrunch

Brands considering a live-shopping strategy must lean on influencers. Madison Schill, director of marketing and communications at Livescale, breaks down essential strategies for companies that hope to build their brands via online shopping, livestreaming and social media. .” Can direct listings really fix the IPO pricing problem?

Strategy 192
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How to Develop a Recession-Proof Product-Led Strategy

Speaker: Wes Bush, Author of "Product-Led Growth"

As PMs, we all know the importance of building a successful product-led growth strategy. Zoom, Stripe, and Airtable are all examples of software companies with strong PLG strategies. What features do their strategies have that allow them to see continued success in this ever-changing market? But what else do they have in common?

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Success Story: Swiss Insurtech Company Hires a Remote CTO from Ukraine

While some businesses choose the strategy of improving their HR brand, extending the number of employees' perks and increasing the hiring budgets, other companies decide not to fight for the resources in the red ocean and open for themselves the alternative of hiring dedicated resources overseas.

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Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?". Innovation and Leadership go hand in hand.

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Are You Ready For Predictive Analytics?

Speaker: Anita Lauper Wood, Product Strategist

There are risks that need to be consciously addressed, and successful implementation requires the right strategy. Join Anita Lauper Wood, Product Strategist, for a valuable session for product and technology leaders who want to learn: Case studies showing value derived from predictive analytics.