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Sport analytics leverage AI and ML to improve the game

CIO

Nearly 10 years ago, Bill James, a pioneer in sports analytics methodology, said if there’s one thing he wished more people understood about sabermetrics, pertaining to baseball, it’s that the data is not the point. The point is to use the data like a razor to cut through false convictions to find the truth.

Sport 262
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Mustard looks beyond baseball as it raises another $3.75M for sensor-free sports coaching

TechCrunch

Los Angeles-based sports training platform Mustard this week announced a $3.75 Led by Lake Nona Sports & Health Tech Fund, this latest raise follows a $1.7 Unfortunately, many young athletes lack access to the type of coaching I received. The list of additional sports includes golf, soccer and football.

Sport 216
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Computer vision transforms tennis coaching at Billie Jean King Cup

CIO

With centuries of tradition behind it, tennis as a sport has been highly resistant to change. It’s fair to say that tennis has lived up to its roots as a traditional sport,” says Mat Pemble, executive director of IT for the International Tennis Federation (ITF), the sport’s governing body.

Coaching 248
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MLSE looks to revolutionize sports experience with digital R&D lab

CIO

Digital solutions and data analytics are changing the world of sports entertainment at a rapid clip. From how players train, to how teams make strategic decisions during games, to how venues operate and fans engage, sports organizations are turning to software engineers and data scientists to help transform the sport experience.

Sport 199
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Hiro Capital puts $2.3M into team sports tracking platform PlayerData — as does Sir Terry Leahy

TechCrunch

Hiro Capital has gradually been making a name for itself as an investor in the area know as “Digital Sports” or DSports for short. based PlayerData uses wearable technology and software tracking to give grass-roots and professional sports teams feedback on their training. It’s now led a $2.3 Edinburgh, U.K.-based

Sport 251
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Connected strength-training startup Vitruvian eyes US with $15M raise

TechCrunch

The company’s at-home strength-training system sports resistance-based weights up to ~440 pounds. Vitruvian touts “software-driven weight training,” which can dynamically adjust resistance to the user. The Trainer+, meanwhile, sits on the floor, with a pair of cables offering adaptable cable-based weight training.

Training 191
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Masters, an app for training with celeb athletes, closes a $2.7M seed funding round

TechCrunch

Plus there is Moxie , where coaches create their own courses. Now a new startup — in beta since 2021 — hopes to become that platform where elite athletes can train mere mortals such as myself. What has not quite been cracked yet is the celebrity fitness class. Masters (see what they did there?)

Training 200