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Salesforce-Informatica acquisition talks falls through: Report

CIO

Salesforce’s negotiations to acquire enterprise data management software provider Informatica have fallen through as both couldn’t agree on the terms of the deal. That the talks about the deal had come to a close was reported by The Wall Street Journal (WSJ) and Reuters , citing an anonymous source.

Report 306
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Salesforce plans generative AI boost for ESG reporting with Net Zero Cloud

CIO

Generative AI will soon be everywhere — including in Salesforce’s Net Zero Cloud environmental, social, and governance (ESG) reporting tool. Net Zero Cloud uses data held within the Salesforce platform to help enterprises report on their carbon footprint and manage other social and governance metrics.

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3 data security disciplines to drive AI innovation

CIO

AI hype and adoption are seemingly at an all-time high with nearly 70% of respondents to a recent S&P report on Global AI Trends saying they have at least one AI project in production. The surging interest in implementing AI has directly increased the volume of data that organizations store across their cloud environments.

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Zendesk report: IT leaders to prioritize these 3 areas in 2024 and beyond

CIO

According to the survey, the top three are: Strengthening cybersecurity and data privacy measures (63%) Enhancing the customer and employee experience (CX and EX) (60%) Improving their use of data and insights for the business, including AI (59%) Let’s take a look at each of these in a bit more detail. Read the report.

Report 264
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Checklist Report: Preparing for the Next-Generation Cloud Data Architecture

Data architectures to support reporting, business intelligence, and analytics have evolved dramatically over the past 10 years. Download this TDWI Checklist report to understand: How your organization can make this transition to a modernized data architecture. The decision making around this transition.

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8 data strategy mistakes to avoid

CIO

Organizations can’t afford to mess up their data strategies, because too much is at stake in the digital economy. How enterprises gather, store, cleanse, access, and secure their data can be a major factor in their ability to meet corporate goals. Here are some data strategy mistakes IT leaders would be wise to avoid.

Strategy 340
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Unleashing the power of banks’ data with generative AI

CIO

It’s all about the data In order to unleash the power of your data, it needs to be AI-ready. That means moving your data into a dynamic cloud environment as well as consolidating data from the multiple sources where it is kept around the business. Unleashing data with generative AI Fixing this problem is paramount.

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Cognos to Power BI Paginated Reports Migration

Deliver insightful, data-driven information across your enterprise with Power BI paginated reports. Explore the advantages that Power BI offers over Cognos and learn how migrating to Power BI can be beneficial to your organization.

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Modern Data Architecture for Embedded Analytics

Every data-driven project calls for a review of your data architecture—and that includes embedded analytics. Before you add new dashboards and reports to your application, you need to evaluate your data architecture with analytics in mind. Expert guidelines for a high-performance, analytics-ready modern data architecture.

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2020 Database Strategies and Contact Acquisition Survey Report

This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond. New tactics to acquire data to reach marketing goals. Database benchmarks for education and resource prioritization.

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ABCs of Data Normalization for B2B Marketers

Data normalization. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. of companies achieved a score indicating maturity in data management practices in the space.". B2B organizations struggle with bad data. The primary takeaway? Forrester found “only 1.2%

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Leveraging intent data.

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4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Leverage intent data. Review, report, and iterate. And much more!