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From Digital Marketer to Developer | How Raden Mantuano Reinvented Himself and His Career

Coding Dojo

Pre-Dojo : Worked in Sales & Digital Marketing. The post From Digital Marketer to Developer | How Raden Mantuano Reinvented Himself and His Career appeared first on Coding Dojo Blog. Was forced into a career change due to the COVID-19 pandemic. Self-taught. … Read more >>.

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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

“Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background. ” Khoury has a colorful background.

Marketing 234
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How Developers and Marketing Teams Can Work Together?

The Crazy Programmer

The disconnect between marketing and the dev team is one that pops up time and time again. Fortunately, there are many ways devs and marketers can come together. Marketers are “ideas” people and tend to focus on quality communication that creates an emotional response with leads and customers. Understanding Technical Challenges.

Marketing 162
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Archive.ai aims to free marketers from their monotonous workflows

TechCrunch

When marketers Paul Benigeri and Geoffrey Woo were at their former companies, in food tech and e-commerce infrastructure, respectively, they experienced how manual and repetitive digital marketing workflows were, especially as the number of disparate and unintegrated marketing tools grew.

Marketing 217
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Marketing automation startup Retail Rocket nabs $24M for expansion

TechCrunch

In addition to the fundraising, Retail Rocket revealed that it acquired SailPlay, a startup developing software to help retailers build loyalty programs and send mass message campaigns. “The digital marketing world is growing very fast and the demand for highly-skilled professionals is constantly increasing,” CEO Khlebinsky said.

Retail 246
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How Partnering with a Digital Marketing Firm Can Help Your Nonprofit

TechSoup

In recent years, many nonprofits have decided to partner with third-party firms that specialize in digital marketing. These types of partnerships help organizations better manage their time and leverage the vast array of digital marketing expertise that they cannot always afford to hire in-house. It's no secret why.

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Behavioral marketing platform Wunderkind nabs $76M

TechCrunch

Wunderkind’s newly appointed CEO, Bill Ingram, says that the tranche — which brings Wunderkind’s total raised to over $150 million — will be put toward investing in product development, hiring and ongoing market expansion. Indeed, the case against behavioral marketing is stacking up.

Marketing 197