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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

. “Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background. “With that said, Soci experienced some of its strongest growth during this period.”

Marketing 234
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UK’s greenworkx takes aim at the domestic retrofit skills challenge

TechCrunch

The goal is to re-make our built environment to be energy efficient and drive down carbon emissions ASAP. Ilic cites a statistic suggesting at least 30 million roles will be needed globally by the end of the decade — and half a million in the UK alone, just for domestic energy retrofitting.

Energy 183
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Demand Curve: 7 ad types that increase click-through rates

TechCrunch

Clone them to test in your own social ad campaigns. If you’re selling a consumer product, it’s likely that some of your customers have posted product reviews, unboxings or recommendation videos on their social media accounts. You can use your customers’ user-generated videos in your social ads — with permission.

Video 213
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Master These Vital Aspects To Digital Marketing

Strategy Driven

You really can’t expect your business to get far at all without a good, strong focus on digital marketing. Any digital marketing campaign you have will need to have a lot of focus and drive behind it, and generally you will find that it is important to make sure you are putting whatever effort into it you are able to.

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Social Media Demystified

N2Growth Blog

If you find all the noise around social media to be confusing, rest assured that you’re not alone. Blogging since 2002, being actively involved in digital marketing since the early 90′s, and being online since the days of the ARPANET I have a bit of history with most things digital.

Media 153
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Does Atlantic Canada have a blueprint for rural revival in the post-pandemic era?

TechCrunch

He then started Social West , a Calgary-based digital marketing conference that, before long, expanded to three cities. VC firms have taken notice: notable investors in Atlantic Canadian startups include Breakthrough Energy Ventures , a fund supported by Bill Gates, Jeff Bezos and Richard Branson.

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The Social Network: 5 Reasons Why You Should Hire a Social Media Manager (Now!)

Strategy Driven

We all know how important digital marketing is especially when it comes to social media. billion social media users around the globe so each business is sure to find its target audience on social media. This is where the job of a social media manager comes in to help manage the social network for your company.

Social 26