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TechCrunch+ roundup: New VC rules, AI biotech investor survey, Instagram ad case study

TechCrunch

Biotech firms widely use AI and machine learning to reduce R&D spending and bring products to market faster, but “the bigger question for investors is getting a better understanding of what exactly AI is attempting to model and predict,” says Shaq Vayda, principal at Lux Capital. general partner and head of healthcare, B Capital.

Biotech 215
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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

TechCrunch

We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. “For a $75,000 allocation of a budget like this, we’d really focus our efforts on digital performance-based media,” said Ellen Kim, VP of creative at MarketerHire.

Budget 228
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Global spending on digital marketing nears $100 billion: study

CTOvision

44% growth is huge, especially in a market sized in billions of dollars. Spending on digital marketing grew by 44% last year in the US and Britain to $52 billion, with global spending on “martech” estimated to near a whopping $100 billion.

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Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

TechCrunch

Help TechCrunch find the best growth marketers for startups. Provide a recommendation in this quick survey and we’ll share the results with everybody. Jonathan Martinez of JM Strategy advised running parallel campaigns on TikTok, Facebook and Google.

Budget 240
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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

. “Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background.

Marketing 234
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Singapore-based Supermom helps parenting brands navigate a post-cookie world

TechCrunch

Supermom , a parenting platform with 20 million users in six Southeast Asian countries, offers parents price comparisons, communities and the chance to earn money by completing surveys. For brands, it gives them a way to conduct market research and collect first-party data, which is important as marketers prepare for a post-cookie world.

Survey 229
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Nonprofit Marketing Technology Benchmarks 2022-2023

TechSoup

Between June and September of 2022, TechSoup, in partnership with the digital marketing and technology agency Tapp Network, built the Nonprofit Digital Marketing Benchmark Survey. We compared the findings to those gathered in the 2020-2021 Nonprofit Digital Marketing Benchmark Survey and Report.

Nonprofit 112