Physical experience, digital convenience: The future of retail
CIO
JULY 26, 2023
The future of retail is “phygital,” as every retail and ecommerce publication on the internet is screaming right now. Physical retail and ecommerce are increasingly blending together – and becoming indistinguishable in many cases. Worldwide ecommerce sales are at 20% of total retail sales, while the figure is 15% for the US.
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