Thu.Aug 26, 2021

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Are B2B SaaS marketers getting it wrong?

TechCrunch

Konrad Sanders. Contributor. Share on Twitter. Konrad Sanders is founder, CEO, and content strategist at The Creative Copywriter , a tech-specialist copywriting and content agency. Which terms come to mind when you think about SaaS? “Solutions,” “cutting-edge,” “scalable” and “innovative” are just a sample of the overused jargon lurking around every corner of the techverse, with SaaS marketers the world over seemingly singing from the same hymn boo

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What I'm up to now

Martin Fowler

A couple of months ago I announced that I was stepping back from speaking. A few people wondered whether I would still be writing. I did indicate in that article that I am, but I felt it may be worth saying a bit more about what I’m concentrating on these days.

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Tuna raises $3M to address complexity of e-commerce payments in Latin America

TechCrunch

Tuna is on a mission to “fine tune” the payments space in Latin America and has raised two seed rounds totaling $3 million, led by Canary and by Atlantico. Alex Tabor, Paul Ascher and Juan Pascual met each other on the engineering team of Peixe Urbano, a company Tabor co-founded and he referred to as a “Groupon for Brazil.” While there, they came up with a way to use A/B testing to create a way of dealing with payments in different markets.

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The state of IT operations management: 6 trends to watch

TechBeacon

To survive during the pandemic, organizations have turned to IT operations to help manage the fallout—both negative and positive. Some sectors, such as telehealth and videoconferencing vendors, saw business skyrocket, and IT in such companies had to scramble to handle the load. Others, such as the travel and entertainment sectors, saw business plummet.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Sugar raises $2.5M in seed funding to connect apartment residents

TechCrunch

Sugar , a startup that aims to turn apartment buildings into “interactive communities,” has closed on $2.5 million in seed funding. . A slew of investors participated in the financing, including MetaProp, Agya Ventures, Concrete Rose, Debut Capital, The Community Fund, Consonance Capital, Lightspeed Scout Fund and Jason Calacanis’ LAUNCH syndicate.

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Romanian marketing expert Robert Katai explains how to get the most out of your content

TechCrunch

There’s a lot of advice out there on how to grab people’s attention, but there’s one aspect of marketing that Robert Katai thinks isn’t talked about as often: maintaining their attention. The solution, he says, is a combination of content strategy and positioning. Based in Romania, Katai is known for his podcasts and speeches covering the gamut of content marketing.

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Building a Donation Funnel Using Your Organization's Website

TechSoup

A donation funnel is the journey a user, or potential supporter, takes through your website with the end goal of making a donation. We refer to this as a funnel because we start with the largest group of users and slowly narrow down to those people who are qualified to reach the final goal. Not everyone who visits your website or supports your mission will end up being a donor.

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Techstars’ Saba Karim is coming to TechCrunch Disrupt 2021

TechCrunch

Good news, TechCrunch family, Techstars’ Saba Karim is coming to Disrupt (September 21-23) this year. With a great vantage point from his perspective as Global Startup Pipeline Manager at Techstars, Karim will be hosting a session on the Extra Crunch stage discussing how to craft a pitch deck that cannot be ignored. It’s a popular topic not only because of how important decks remain in today’s venture capital world, but also because what they should contain slowly changes over

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How to Optimize Data in Software Development

DevOps.com

Data can drive significant business value for every company. Globally, we are collecting more of it than ever before, and it keeps growing—from 45 zettabytes in 2019 to a projected 175 zettabytes by 2025, according to IDC. However, companies are struggling to monetize all the personal, behavioral, engagement and transactional data from customers and operations […].

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A Tale of Two Case Studies: Using LLMs in Production

Speaker: Tony Karrer, Ryan Barker, Grant Wiles, Zach Asman, & Mark Pace

Join our exclusive webinar with top industry visionaries, where we'll explore the latest innovations in Artificial Intelligence and the incredible potential of LLMs. We'll walk through two compelling case studies that showcase how AI is reimagining industries and revolutionizing the way we interact with technology. Some takeaways include: How to test and evaluate results 📊 Why confidence scoring matters 🔐 How to assess cost and quality 🤖 Cross-platform cost vs. quality tr

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Picsart raises $130M from SoftBank, becomes unicorn on the back of its visual creator tools

TechCrunch

Picsart announced this morning that it has raised a $130 million round led by SoftBank’s Vision Fund 2. The new capital infusion pushes the company’s valuation north of the $1 billion mark, though it declined to get more specific. Per PitchBook data , the company’s preceding round of capital, in 2019, valued the company at around $600 million.

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Advanced Persistent Threat Techniques Used in Container Attacks

Aqua Security

This blog was co-authored with Itamar Maouda, security researcher at Aqua Security. Aqua’s Team Nautilus detected an intensive campaign targeting cloud native environments that uses advanced persistent threat (APT) techniques usually leveraged by nation-state threat actors. As part of the campaign, the attackers used two types of rootkits to hide their presence and gain persistence over the victims’ systems.

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Bright raises $15M for its live video platform that lets you learn from top creators

TechCrunch

Bright , a live video platform that lets fans engage in live conversations with their favorite creators and celebs, has raised $15 million in new funding, the company announced today. The round was co-led by co-founder and talent manager Guy Oseary’s Sound Ventures, the fund he founded with Ashton Kutcher. RIT Capital and Regah Ventures also co-led.

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Apache Ozone Powers Data Science in CDP Private Cloud

Cloudera

Apache Ozone is a scalable distributed object store that can efficiently manage billions of small and large files. Ozone natively provides Amazon S3 and Hadoop Filesystem compatible endpoints in addition to its own native object store API endpoint and is designed to work seamlessly with enterprise scale data warehousing, machine learning and streaming workloads.

Cloud 112
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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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Playbook, which aims to be the ‘Dropbox for designers,’ raises $4M in round led by Founders Fund

TechCrunch

When Jessica Ko was head of design at Google and then Opendoor, she realized that her teams spent about 90% of their time digging around Dropbox looking for assets. In many cases, they’d find older versions. Or they couldn’t find what they were looking for. Or even worse, they’d accidentally pick the wrong asset. “It was such a chaotic process,” Ko recalls.

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Driving New Integrations with Confluent and ksqlDB at ACERTUS

Confluent

When companies need help with their vehicle fleets—including transport, storage, or renewing expired registrations—they don’t want to have to deal with multiple vehicle logistics providers. For these companies, ACERTUS provides […].

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Virtual clinic Hey Jane raises $2.2M to solve for state anti-abortion legislation

TechCrunch

As more states pass some type of abortion ban, Hey Jane , a virtual clinic startup offering telemedicine abortion care, announced Thursday that it raised $2.2 million in an oversubscribed round from a group of investors, including Koa Lab, Gaingels and Foursight Capital Partners. The idea for the remote-first company stemmed from a conversation in 2019 that founder and CEO Kiki Freedman had with some friends regarding Missouri being one of six states that has one abortion clinic left.

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Protecting critical infrastructure: Mapping and patching CVEs is not enough for robust defense

Darktrace

Mapping and patching common vulnerabilities and exposure (CVEs) is not enough to achieve truly robust defense. This blog discusses the limits of vulnerability tracking and how self-learning technology can help achieve the goals of Biden’s National Security Memorandum on Improving Cybersecurity for Critical Infrastructure Control Systems.

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“Build vs Buy Analytics?” The Question ALL SaaS Leaders Need to Answer in 2024

As a SaaS leader, you know that the more metrics, insights, and analytics you add to your products, the more engagement you’ll have – and the stickier your product will become with customers. At what point do you decide to keep building your analytics in-house or invest in an embedded analytics solution? Read our Build vs. Buy Analytics guide to learn: Top 4 benefits of embedded analytics A quick cost comparison of in-house analytics development vs embedded analytics 10 considerations to help yo

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Workera.ai, a precision upskilling platform, taps $16M to close enterprise skills gap

TechCrunch

Finding the right learning platform can be difficult, especially as companies look to upskill and reskill their talent to meet demand for certain technological capabilities, like data science, machine learning and artificial intelligence roles. Workera.ai ’s approach is to personalize learning plans with targeted resources — both technical and nontechnical roles — based on the current level of a person’s proficiency, thereby closing the skills gap.

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How DOCSIS® 4.0 Technology Is Enabling The Next Generation of Broadband

CableLabs

Broadband just got better as cable delivers on the 10G Platform with DOCSIS® 4.0 technology that is not only faster but more cost-effective. These speeds will allow consumers to access the next generation of higher bandwidth customer applications that allow for improved telework, education, gaming, health care, social interaction, and virtual reality (VR) and augmented reality (AR).

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Politico sells, Forbes SPACs and Vice cuts

TechCrunch

?. The Equity crew felt that there was enough media news out recently that we simply had no choice but to fire up a Twitter Space and have a chat. The above episode is a discussion of a few things, in a loose and relaxed manner , so don’t take any of the Verizon jokes too seriously, Verizon, as we still work for you. For a few more days. Regardless, here’s what Danny and Alex got into: Politico sells for $1 billion : Its new parent company Axel Springer is also buying the rest of Pol

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Which Is Best for Your MariaDB Cloud Migration: Azure or an Azure VM?

Datavail

MariaDB is a powerful open-source relational database that can expand to even more functionality when you migrate it to Azure Database for MariaDB. This Microsoft cloud service is built off the community edition and offers a fully managed experience suitable for many use cases. The Benefits of Moving to Azure for MariaDB. Azure’s cloud platform offers many benefits, especially if you’re migrating an on-premises MariaDB database.

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How To Package & Price Embedded Analytics

Just by embedding analytics, app owners can charge 24% more for their product. How much value could you add? This framework from Software Pricing Partners explains how application enhancements can extend your product offerings. You’ll learn: How to take a disciplined approach to pricing The three elements of the Packaging Decision Framework Ways to structure your new embedded analytics offering Download the White Paper to learn about How To Package & Price Embedded Analytics.

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Monad emerges from stealth with $17M to solve the cybersecurity big data problem

TechCrunch

Cloud security startup Monad, which offers a platform for extracting and connecting data from various security tools, has launched from stealth with $17 million in Series A funding led by Index Ventures. . Monad was founded on the belief that enterprise cybersecurity is a growing data management challenge, as organizations try to understand and interpret the masses of information that’s siloed within disconnected logs and databases.

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Back to School! Time to Ditch the Promotions Calendar?

Teradata

As Back to School promotions hit the shelves, Christmas & New Year offers are already locked in. Are these long-lead cycles still effective in today’s dynamic Retail & CPG environment?

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Celebrity chef Michael Chernow whips up new lifestyle brand, Kreatures of Habit, raises $2.2M

TechCrunch

Michael Chernow is already known as a restaurateur, chef, television host and entrepreneur, but now he can also add lifestyle and wellness guru to that list. Chernow raised $2.2 million to launch Kreatures of Habit , a lifestyle and wellness brand, with the goal of helping people establish healthy habits. Seasoned entrepreneur and investor Gary Vaynerchuk led the funding round and was joined by a group of entrepreneurs, media executives and professional sports figures, including Sports 1 Marketi

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Have you ever had a manager you absolutely hated?

thoughtLEADERS, LLC

Our reader poll today asks: Have you ever had a manager you absolutely hated? Yep! And I work for them right now: 72% Yes, but they’re in my past: 11% No, I haven’t had that misfortune: 18% Your team hates you. In all the years I’ve written this poll, this is the first time I’m shocked. Read the rest of this post at thoughtLEADERS, LLC: Leadership Training for the Real World.

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Addressing Top Enterprise Challenges in Generative AI with DataRobot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

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You can’t hack your YC application, but here’s what to avoid

TechCrunch

Christopher Morton. Contributor. Share on Twitter. Christopher Morton is COO of Cognito. The Y Combinator application season is upon us. I have been through YC a couple of times and have reviewed thousands of applications as a volunteer in later years. Typically, you hear advice focused on ways to improve your YC application so it gets accepted. Here are some tips on what not to do and why so many YC applications get rejected.

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Winning and Growing with Our Customers

Dell EMC

We had a record second quarter at Dell Technologies as we helped customers across industries win with data-driven outcomes and essential technology and services.

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A16Z leads investment in Firemaps, a marketplace for home hardening against wildfires

TechCrunch

Wildfires are burning in countries all around the world. California is dealing with some of the worst wildfires in its history (a superlative that I use essentially every year now) with the Caldor fire and others blazing in the state’s north. Meanwhile, Greece and other Mediterranean nations have been fighting fires for weeks to bring a number of massive blazes under control.

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