Are B2B SaaS marketers getting it wrong?
TechCrunch
AUGUST 26, 2021
Konrad Sanders. Contributor. Share on Twitter. Konrad Sanders is founder, CEO, and content strategist at The Creative Copywriter , a tech-specialist copywriting and content agency. Which terms come to mind when you think about SaaS? “Solutions,” “cutting-edge,” “scalable” and “innovative” are just a sample of the overused jargon lurking around every corner of the techverse, with SaaS marketers the world over seemingly singing from the same hymn boo
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