From Posts To Profits: Why Creators Are The New Entrepreneurs Investors Can’t Ignore
Crunchbase News
MAY 12, 2025
By Murad Salikhov Imagine that a 22-year-old blogger posts videos from his bedroom about financial literacy. A year later, he has a team of five people and has just closed his first round of investments. This is not rare anymore. In 2024 alone, U.S. startups in the creator economy raised about $1.7 billion, per Crunchbase data. The numbers show: Creators are no longer seen as just influencers, they are identified as real business owners who build scalable operations and attract weighty capital.
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