Who Owns Your Face? The Legal Fight for Identity In The Age of AI
Crunchbase News
MARCH 20, 2025
In an era where artificial intelligence can generate hyper-realistic deepfakes, companies monetize biometric data, and athletes fight for their rights under name, image and likeness, or NIL, contracts, a fundamental question emerges: Do we truly own our own faces? We all see our personal identity as sacrosanct, but the pace at which technology is evolving and the legal system desperately trying to catch up challenges our assumption.
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