An Idea for Creating a Change-Welcoming Culture: Intrapreneurship
Cutter Consortium
NOVEMBER 27, 2018
By taking a human-centric approach — involving people and winning their loyalty — it becomes easier for organizations to identify and drive tough changes within a company. In their article Transforming Change into Trust in the Digital Era , Jagdish Bhandarkar and Namratha Rao offer an example of how one Fortune 100 company was quite successful in driving change and outperforming its competitors by embracing intrapreneurship.
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