How doing everything wrong turned Automattic into a multibillion dollar media powerhouse
TechCrunch
OCTOBER 19, 2021
Nothing has been automatic about the success of Automattic. Today, to those who haven’t been paying attention, the company looks a bit like an overnight success story. WordPress, the open source software behind the company, is now estimated to power roughly 42% of all websites on the internet. Automattic’s e-commerce plugin, WooCommerce , which it purchased in 2015 , is believed to run more than a quarter of all online storefronts.
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