Business Purpose Alignment: How to Connect People to Your Purpose
CO2 Business Leadership
SEPTEMBER 21, 2022
Today, workers expect more from their jobs than ever before—they want purpose, a sense of belonging, and personal fulfillment. In response, organizations have started contemplating questions like: Why do we exist? What are we doing? Are we a force for good? Yet, for all the buzz about purpose, business purpose alignment remains one of the most challenging concepts for businesses.