Growth Mindset
For the history of oil and gas companies, growth has been the key indicator of success. Recently, the global pressure to reduce carbon footprint has switched industry focus from growth to adaptability. To survive the volatility of supply and demand in the market – regularly disrupted by political, social, and economic trends – oil and gas companies must find a way to stay agile and prepared for anything.
Alongside this necessity for flexibility and preparedness is a growing movement for the utilization of the cloud, artificial intelligence (AI), and the internet of things (IoT). These powerful tools, like Salesforce, give oil and gas companies the ability to digitize their processes, improving production, streamlining workflows, assisting in tracking and reporting, and even improving employee and customer experiences. Overall, the wise and nimble use of digital solutions in the oilfield – a.k.a. the “digital oilfield” – will help develop a sustainable business model that generates the most profit.
Utilizing CRM
For upstream, midstream, and downstream companies, utilizing a client relationship management (CRM) platform will help compile all the data necessary to manage schedules, assets, and resources in one place. This capability can improve vendor relationships, as it would share data across all assets. In addition, data and resources would be easily downloadable for offline use, enabling field workers to access information about the customer, job, tasks, and more without worrying about internet access.
Onboarding all team members across business units onto one platform improves visibility so that communication and scheduling of important events never get lost or confused. Using a portal, oil and gas companies can delegate work to the appropriate teams reaching all team members where they are, whether that’s behind a desk or in the field.
Partnering with Salesforce
Under increased pressure to comply with ever-tightening policies on environmental compliance, oil and gas companies would also benefit from a partner that can assist in tracking and reporting. Salesforce offers Net Zero Cloud, which helps reduce both costs and emissions in one seamless sustainability management solution. Salesforce helps with scope 1, 2, and 3 emissions by compiling data in real time from multiple sources, including suppliers who agree to be collaborative partners. Not only does the platform make this data auditable with easy reporting, but it also forecasts and offers recommendations on how to adjust to reach goals.
Not to mention, integrating a CRM like Salesforce allows oil and gas companies – especially downstream companies – to adopt a consumer-centric mindset. With the flexibility to adapt to supply and demand as well as stay in tune with new trends, oil and gas companies can react quickly to demands like alternative energy and EV charging stations. For example, if a downstream company needs to diversify its portfolio with alternative energy to pivot towards green business opportunities, it can more gracefully acquire and onboard a company with a platform like Salesforce.
Perficient has been recognized in Forrester Reports for its smart implementation of Salesforce in the digital transformation of companies across industries. Ignite your digital oilfield with Perficient’s Salesforce and oil and gas industry expertise.
