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Social commerce platform Maka raises $2.65M to simplify buying fashion and beauty products in Africa

TechCrunch

Maka, an African fashion and beauty e-commerce platform, has raised a $2.65 million pre-seed round led by Pan-African venture capital firms 4DX Ventures and Janngo Capital. Other investors include Palm Drive Capital, angel investor Jonathan Shipman, founder of EVP and Twitch founding member, and executives from delivery platform Wolt.

Fashion 272
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Luxury fashion meets blockchain on Syky, the Seven Seven Six-backed web3 platform

TechCrunch

Alice Delahunt believes the future of fashion is in web3 and created Syky (pronounced “psy-key”) to put the wheels in motion. It felt like there was potential for virtual fashion and digital fashion to really take off,” she told TechCrunch. “I I believe that the luxury fashion houses of tomorrow are being built today.”.

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Star-studded digital avatar startup Genies launches NFT fashion marketplace

TechCrunch

Now, The Warehouse is available to the general public, meaning users can download the Genies Studio app to create their own avatars and buy digital fashion items to dress them, Genies CEO and founder Akash Nigam told TechCrunch in an interview. An image of the Genies platform showcasing a fashion collection designed by creator Ian Charms.

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AI-driven fashion platform Shoptrue constantly learns its users shopping habits

TechCrunch

powered online fashion marketplace, Shoptrue, is launching its website into beta today with plans for a public release early next year. The site offers a “One Stop Personal Shop” for the user, which gives fashion suggestions based on their style preferences. The company expects to raise additional funding in 2023.

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Former Myntra chief’s fashion startup Virgio valued at $161 million in new funding

TechCrunch

Fashion startup Virgio, co-founded by Amar Nagaram, former chief executive of Myntra, has raised $37 million in a new financing round as the young firm looks to build “a global fashion brand” from the South Asian market. For example, for women, only ~25% of fashion is branded apparel.

Fashion 192
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Curated Loop is ranging indie designer picks for an edgier take on fashion rentals

TechCrunch

Here’s a fashion rental startup with a twist: London, U.K.-based Curated Loop’s co-founders, Anna Caldana and Rachel Mcluckie, bring a background in (and passion for) fashion to what they hope will be badged as a fresh approach to designer rentals. So the promise is access to unique high-end designs. to rent the look).

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Deep Agency shows the perils of applying AI to the fashion industry

TechCrunch

Tons of things, like automating content for social media influencers, models for marketeers’ ads and ecommerce product photography.” According to one survey , as of 2016, 78% of models in fashion adverts were white.) and Surreal are securing big VC investments for tech that generate virtual fashion models, ethics be damned.

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