For a long time, Product Managers have found it challenging to design interfaces inside their products that users could use for reporting. It seems like PMs and engineers have grown to hate embedded reporting. Fortunately, there are new technical approaches that are making this a significantly different picture, although there are still lots of interesting design challenges.

Eric Feinstein, Professional Services Manager at Looker, has done workshops with product managers who are looking to add effective reporting. He will use the example of a product manager of a learning management software system and how she would go through the process of defining reporting for users of the product. He will discuss working through personas, data types, reporting needs analysis and ultimately how this comes together to form a roadmap for reporting functionality and interface.

In this session, he'll cover:

  • The process and workshop activities PMs can use to define reports that will be part of their product
  • How to evaluate embedded analytic solutions as strategy to greatly reduce initial and on-going engineering effort
  • Using personas to define specific reporting requirements and a roadmap that makes sense
  • Building a team to support your deployment

Attendees will leave with an understanding of how to design reporting interfaces, and, dare we say, grow to love them.

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