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How to implement a video SEO strategy

TechCrunch

However, winning SEO strategies today demand more than just good textual content. A video SEO strategy is no longer optional to driving growth — it’s absolutely necessary. How do you nail down a comprehensive strategy that will impress your boss and get results beyond your client’s expectations?

Video 241
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Today’s best CIOs are strategy wranglers

CIO

Twenty-plus years in, CIOs have discovered that, when it comes to IT, everything is going to need a strategy. As CIO, you need a data strategy. You need a cloud strategy. You need a security strategy. Just this past year another strategy must-have arrived to upend nearly every organization.

Strategy 299
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How to kick-start your generative AI strategy

CIO

How do you lose the AI race? By not entering. So says Andrew McAfee, principal research scientist at the MIT Sloan School of Management. When a technology this powerful comes along where you have to learn by doing, finding reasons not to do it is a pretty big error,” he says.

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Simplifying IT strategy: How to avoid the annual planning panic

CIO

For those companies operating on a calendar year, the end of summer signals the start of annual planning and the mad dash to prepare their IT strategies. Your answers will lay the foundation for your strategy and highlight where your story needs work if you want to avoid fire drills in the eleventh hour. How much will it cost?

Strategy 246
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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Aarushi Kansal, AI leader, is here to explore ongoing testing and evaluation strategies tailored specifically for LLM-based applications. These strategies are critical to ensure reliability and efficacy in real-world applications.

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How to build a sales development representative strategy that will fill your B2B pipeline

TechCrunch

Mike Tong Contributor Share on Twitter Mike Tong has over a decade of experience leading GTM strategy and operations for tech and data companies as part of McKinsey TMT, AtSpoke, Splunk and the VC firm B Capital. These topics don’t address the toughest questions, like where to find SDRs or how to get the most out of them.

B2B 246
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How to solve the financial close dilemma: 3 strategies that never fail

TechCrunch

So, I’ve put together three main strategies to put you on the path to fully digitizing your business and noticeably improve the closing process. Streamline internal controls How to solve the financial close dilemma: 3 strategies that never fail by Ram Iyer originally published on TechCrunch. Automate low-value tasks.

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What We Learned From Our Own Data-Driven ABM Strategy

However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.

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Marketing-Led Post-COVID-19 Growth Strategies

In this eBook, we’ll discuss leading strategies to create a marketing-led growth strategy for 2021 and beyond, including: Positioning your organization for automation. Getting consensus on how to define “qualified leads”. Strategically aligning your systems and teams.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. Download this eBook to learn how to start improving your marketing team's data!

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Ask the "Right" Questions: Your Analytics-Guided Product Strategy

Speaker: Yoav Yechiam, Founder and Head Instructor, productMBA

Join Yoav Yechiam, Founder and head instructor at productMBA, as he explains best practices for a data-guided strategy that helps product managers get to the "why" of their biggest product goals. How to use the Right-Side-Up methodology of analytics strategy. He'll discuss: Why analytics are important for product managers.

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How to Scale a Data Literacy Program at Your Organization

Speaker: Megan Brown, Director, Data Literacy at Starbucks; Mariska Veenhof-Bulten, Business Intelligence Lead at bol.com; and Jennifer Wheeler, Director, IT Data and Analytics at Cardinal Health

Join data & analytics leaders from Starbucks, Cardinal Health, and bol.com for a webinar panel discussion on scaling data literacy skills across your organization with a clear strategy, a pragmatic roadmap, and executive buy-in. In this webinar, you will learn about: Launching data literacy programs and building business cases.

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The Beauty and Brains of Actionable Data: How to Go From Concept to Reality

Speaker: Dr. Joe Perez, Chief Technology Officer at SolonTek and Senior Systems Analyst at NC Dept. of Health & Human Services

Joe Perez Chief Technology Officer, SolonTek, and Senior Systems Analyst at NC DHHS, to learn how you as a CTO can capitalize on your ideas by blending internal with external while leveraging them into a cohesive strategy for both the short term and the long term.

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

The more personalized an organization can be with growth strategies and communications, the more likely engagement would increase and ultimately sales. To accomplish this, organizations have traditionally leaned into historical customer and product data to predict how to engage with their current and future customers in a personalized manner.

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Best Practices for Accelerating the Sales Process

Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective. This eBook takes a look at three headache-free strategies you can employ today to accelerate selling the right way.