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Emperia is helping brands like Bloomingdales build shopping experiences in VR

TechCrunch

Does the average person want to shop for apparel in virtual reality (VR)? But not everyone agrees — particularly those who hope to build a business out of VR retail. ” Emperia’s platform offers tools brands can use to create virtual experiences, including stores in VR. Perhaps so.

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Medical simulation platform FundamentalVR raises $20M to help surgeons learn through VR

TechCrunch

FundamentalVR , an immersive simulation platform for medical and health care professions, has raised $20 million in a round of funding to “accelerate skill-transfer and surgical proficiency” through virtual reality (VR) and mixed reality (MR) applications. “This makes the solutions highly scalable and affordable.”

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Sandbox VR expands to new locations globally with $37M Series B led by Andreessen Horowitz

TechCrunch

After a challenging year for location-based virtual reality startups due to COVID-19, Sandbox VR , a location-based VR startup, is making a comeback with a plan to expand its operations further across the globe. Sandbox VR aims to be an immersive social experience through a combination of full-body motion capture and VR technologies.

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7 investors discuss augmented reality and VR startup opportunities in 2020

TechCrunch

Meanwhile, few spaces were frothier in 2016 than virtual reality, but most VCs who gambled on VR following Facebook’s Oculus acquisition failed to strike it rich. “We believe VR is still the largest long-term opportunity of the two. . “We believe VR is still the largest long-term opportunity of the two.

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Hexa raises $20.5M to turn images into 3D objects for VR, AR and more

TechCrunch

But HTC’s focus has increasingly shifted over the years from mobile to VR, and it evidently sees Hexa as aligned with its current — and perhaps even future — lines of business. Hexa’s roots can be traced back to 2015, when Atias was working in the retail industry for brands like Walmart and H&M.

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VRAI wants to tackle the energy crisis by bringing VR simulation training to offshore wind sector

TechCrunch

Virtual Reality (VR) has struggled to transition too far beyond gaming circles and specific industry use-cases such as medical training , but with the burgeoning metaverse movement championed by tech heavyweights such as Meta , there has been a renewed hope (and hype) around the promise that virtual worlds bring. ” Training day.

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Growth marketing roundup: cool SaaS, marketing lies, VR ads and more

TechCrunch

With the help of your recommendations, this week we were able to interview Peep Laja and Lucy Heskins, and publish multiple guest columns on growth-related topics including homepage testing, marketing lies to watch out for, VR ad opportunities, company-naming and ad compliance. Extra Crunch) Can advertising scale in VR?

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