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Survey: Marketers embrace AI at expense of metaverse investments

CIO

A report from Sitecore based on its AI & Composable Marketing Software Survey found that nearly 4 in 5 (78%) marketers believe that GAI will be instrumental in achieving the ideal customer experience (CX) not only through greater personalization but also through GAI’s ability to mine deep insights into individual customer needs and wants.

Survey 246
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Enterprises aren’t using data to make business decisions: Salesforce survey

CIO

Enterprises worldwide are not tapping the potential of their data when making critical business decisions and navigating uncertain macroeconomic conditions, according to a Salesforce survey. Just 21% of the survey respondents said they are using data to make decisions about their company’s diversity goals. Data Management

Survey 264
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CIOs are worried about the informal rise of generative AI in the enterprise

CIO

Organizations are seeing a dramatic rise in informal adoption of gen AI – tools and platforms used without official sanctioning. A CISO at a major marketing software firm worried about this explicitly, stating, “The real risk is that you have unintentional data leakage of confidential information. Here’s what I learned.

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Why IT surveys can’t be trusted for strategic decisions

CIO

Information, according to the mathematical theory that bears its name, reduces uncertainty. In this way, the information I have given you has cut your uncertainty in half. Surveys, that is, only reduce our uncertainty about how many people or organizations are doing something we care about (or are supposed to).

Survey 147
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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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User Interviews, which helps companies recruit survey participants, raises $27.5M

TechCrunch

Customer satisfaction and market research surveys have response rates ranging around 10% on the low end, and many user experience researchers say that they don’t have enough time for analysis of the results. Anyone can sign up to participate in a User Interviews-facilitated survey; more than 2.4 Image Credits: User Interviews.

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TechCrunch+ roundup: 20 questions VCs ask, crypto compliance tips, Indian investor survey

TechCrunch

In a TC+ post written by three lawyers from law firm Norton Rose Fulbright US LLP, the authors share basic information relevant for any crypto startups that operate in the U.S. “By seed deck TechCrunch+ roundup: 20 questions VCs ask, crypto compliance tips, Indian investor survey by Walter Thompson originally published on TechCrunch