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Growth marketing roundup: cool SaaS, marketing lies, VR ads and more

TechCrunch

With the help of your recommendations, this week we were able to interview Peep Laja and Lucy Heskins, and publish multiple guest columns on growth-related topics including homepage testing, marketing lies to watch out for, VR ad opportunities, company-naming and ad compliance. Extra Crunch) Can advertising scale in VR?

VR 257
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5 measures to gauge your digital portfolio maturity

CIO

The motivations to digitize client-facing solutions vary but are often both push and pull: a push from your organization to grow revenues, gain competitive advantage, and further differentiate products and services, and a pull by the market looking for the latest technologies such as AI/ML, AR/VR, and digital twins for immediate business benefit.

VR 299
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15 worthwhile conferences for women in tech

CIO

Moreover, lack of representation of women at senior levels in IT is notable, with women facing more barriers when climbing the leadership ladder. Topics include cybersecurity, blockchain, AI, VR, digital transformation, big data, security, entrepreneurship, startups, and healthcare technology.

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5 hot IT budget investments — and 2 going cold

CIO

Hot: AI and VR/AR With digital transformations moving at full throttle, and a desire to stay innovative, it should come as no surprise that use cases for virtual reality, augmented reality, and artificial intelligence continue to grow in several verticals.

Budget 363
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Daily Crunch: ‘Network issue’ causes cloud outage that takes down multiple Microsoft services for 4+ hours

TechCrunch

Training in VR : Paul reports that Gemba, a corporate VR training platform used by Coca-Cola and Pfizer, raises $18 million. “While building looks extremely attractive in the long run, it requires leadership with a strong appetite for risk over an extended time period,” writes ML engineer Tanmay Chopra.

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Don’t let new hybrid workplaces keep the old systemic racism

TechCrunch

VR training programs. By donning a VR headset, individuals can participate in an immersive training experience where they can engage in a conversation about race and inherent bias without fear of judgment or reprisals. Here are some ways founders can usher in a more inclusive startup culture in a hybrid work environment.

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Generative AI is electrifying. Charge ahead or get shocked.

CIO

cloud, mobile, social, crypto, VR), there’s a lot of noise and misconceptions to sort through. He is a proven leader and innovator in the tech industry with more than 20 years in leadership at innovative software and cloud companies, including Google, IBM, BEA Systems, WebMethods, and NeXT. But, like with any new technology (e.g.