TechCrunch

DECEMBER 22, 2020

Group Nine Media — which owns Thrillist, NowThis, The Dodo, Seeker and PopSugar — is the latest company to form a SPAC, according to a filing with the SEC. These blank-check corporations, as they’re also known, have become a popular way to raise money from the public markets.

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TechCrunch

FEBRUARY 17, 2022

Amanda Milligan is head of marketing at Stacker Studio , a newsroom and newswire that partners with brands to create and distribute content to high-quality news publications, earning brand authority and links. 6 reasons why reporters aren’t interested in your content marketing. More posts by this contributor.

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TechCrunch

AUGUST 21, 2023

During that time, Chen says they realized that the marketing, sales and design process have stayed the same, despite new technology and tools being introduced to the market, and is often riddled with bottlenecks. Chen says most have large sales and marketing teams, but a shortage of designers.

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TechCrunch

JANUARY 21, 2021

Hims is going to SPAC itself onto the public markets , which should prove interesting for other D2C startups eyeing the same move. billion from Amazon and others, and Bolt Mobility expanding to new markets. equitypod@techcrunch.com is your friend and we are listening. startups , something that we delighted in chewing on.

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TechCrunch

NOVEMBER 10, 2022

Amagi, which offers cloud broadcast and targeted advertising software to scores of media and entertainment giants, has raised a large new funding round as it looks to expand its tech offerings and invest in AI-powered personalization stack. General Atlantic values media tech Amagi at $1.4 Its clients include NBCUniversal, Warner Bros.

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TechCrunch

DECEMBER 19, 2023

We last wrote about Breakr — a platform that connects record labels, artists and brands with social media influencers to run mass campaigns in a programmatic way — when it closed a $4.2 million round in 2021. In the past two years, Breakr has onboarded over 30,000 influencers and managed more than $3.5

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TechCrunch

AUGUST 27, 2021

What a busy week in the world of media liquidity. The business publication’s news follows BuzzFeed’s journey to the public markets through a blank-check company. Hot media liquidity summer? The Exchange explores startups, markets and money. That’s a sentence you don’t get to write often.

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TechCrunch

DECEMBER 9, 2021

This is a reality growth marketers live in everyday. Let’s look at the three growth trends we saw in 2021 and how they will shape marketing in 2022. Suddenly, the user-level tracking data central to effective audience targeting and marketing attribution was restricted. Help TechCrunch find the best growth marketers for startups.

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TechCrunch

FEBRUARY 9, 2023

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. More posts by this contributor Teach yourself growth marketing: Which metrics really matter? What does all that mean for growth marketing?

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TechCrunch

OCTOBER 8, 2021

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. In growth marketing, signal determines success. Having spent time in the trenches with many startups, I’ve been lucky to see why many growth marketing engines don’t work correctly.

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TechCrunch

AUGUST 21, 2022

Everybody talks about this total addressable market, right? The Signal, whose most other founding members including Venkat Ananth and Patanjali Pahwa are also journalists, is the latest independent media venture in the South Asian nation, which is the one of the world’s largest news markets. But unlike the U.S.

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TechCrunch

NOVEMBER 23, 2020

Amanda Milligan is the marketing director at Fractl , a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. 2 strategies for creating top-of-funnel marketing content. Share on Twitter. It’s not newsworthy.

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TechCrunch

SEPTEMBER 15, 2022

Rephrase.ai, a self-described synthetic media production platform, today announced that it raised $10.6 “Rephrase’s growth comes at a time when many industries are looking for automated and scalable video solutions to business functions, especially sales and marketing. To date, the startup has raised $12.5

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CIO

OCTOBER 17, 2023

The cloud market has been a picture of maturity of late. The pecking order for cloud infrastructure has been relatively stable, with AWS at around 33% market share, Microsoft Azure second at 22%, and Google Cloud a distant third at 11%. Here are the top cloud market trends and how they are impacting CIO’s cloud strategies.

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TechCrunch

JULY 25, 2022

Snap, the parent company of the popular Snapchat social media service, reported earnings last week that investors rejected. The Exchange explores startups, markets and money. Given the sheer number of mega-tech companies that are betting on the advertising market, the news matters.

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TechCrunch

MAY 12, 2022

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. 5 growth marketing predictions for 2022. Organic refers to the overall management of non-paid mediums, such as social media and SEO. Share on Twitter. More posts by this contributor.

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TechCrunch

JANUARY 12, 2023

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. Teach yourself growth marketing: How to set up a landing page. The answer is simple: Growth marketing. Booting up an email marketing campaign. Jonathan Martinez. Contributor.

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TechCrunch

FEBRUARY 1, 2022

s Seneca Learning and Spain-based Tus Media Group in a move which extends its reach into areas not previously touched by the Austrian unicorn. Seneca provides algorithmic learning content while Tus Media is an open tutoring marketplace. Tus Media was also privately owned, with unspecified backing from Barcelona-based investor Redarbor.

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TechCrunch

NOVEMBER 15, 2022

Initially focused on audio editing, Descript launched its first video editing features two years ago, chasing after a digital video market that’s estimated to be worth more than $20 billion. ” AI-powered media editing app Descript lands fresh cash from OpenAI by Kyle Wiggers originally published on TechCrunch.

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TechCrunch

FEBRUARY 6, 2023

Breef , a platform that allows brands to manage and service marketing agency projects, today announced that it raised $16 million in a Series A round (an undisclosed portion of which was debt) led by Greycroft with participation from BDMI, UTA.VC, Afterpay’s Touch Ventures and UC Berkeley’s The House Fund.

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TechCrunch

MARCH 9, 2021

That’s now been topped up with seed financing to get a prototype to market later this month. ” Cryptocat author gets insanely fast backing to build P2P tech for social media. As we reported in January , the idea for Capsule started with a tweet that almost immediately pulled in a pre-seed raise of $100k.

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TechCrunch

FEBRUARY 24, 2023

Also in our Deals of the Week category was news form a former WeWork denizen that wants to help you plan a tiny home, and notes on how Klarna has wound up finding a huge market in the United States. Scooters and social media companies are surprising IPO candidates by Natasha Mascarenhas originally published on TechCrunch

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TechCrunch

JANUARY 29, 2021

Chefclub has been building a major media brand on social media platforms. It has attracted a huge audience that doesn’t look bad next to well-funded media brands Tastemade and Tasty. Finally, the startup plans to enter a new market — consumer-packaged goods. That’s why having Groupe SEB as an investor makes sense.

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CIO

JUNE 8, 2023

When I talk with business leaders, I often hear metaverse as a marketing focus or an innovation one; usually, it’s not comprehensive and strategically integrated with the business. Only 4% say it’ll take six to 10 years. I’m genuinely impressed that so many executives already have a plan in this space. That’s the direct customer experience.

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TechCrunch

JUNE 11, 2021

Jamie Viggiano is the chief marketing officer at Fuel Capital , an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. “Who should my first marketing hire be?” The nature of the marketing function has expanded significantly over the past two decades.

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TechCrunch

JUNE 9, 2022

In November, we reached out to marketers to learn how they would spend a $25,000 budget in Q1 2022. We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. But there’s been a lot of belt tightening since then.

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TechCrunch

DECEMBER 6, 2022

Everyone who has email knows what a canned marketing email sounds like (and has probably deleted tons of them). Aakash was in growth engineering at Nextdoor, while Ishan held a position in McKinsey’s Growth, Marketing and Sales Service lines. But badly written emails result in few replies and also make companies look bad.

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TechCrunch

JUNE 30, 2022

Black Swan taps into data from conversations on social media and analyzes the data to map “growth opportunities” for companies, attempting to identify trend signals more accurately than traditional market research approaches. market share and supporting product development, according to King. to start Black Swan. .”

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Kaseya

JANUARY 27, 2023

Managed service providers (MSPs) are increasingly investing in social media as part of their digital marketing strategies and for good reason. Between 2021 and 2022, social media users increased by more than 10%, with users spending an average of 2 hours and 27 minutes between messaging apps and social media platforms.

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TechCrunch

NOVEMBER 3, 2021

When marketers Paul Benigeri and Geoffrey Woo were at their former companies, in food tech and e-commerce infrastructure, respectively, they experienced how manual and repetitive digital marketing workflows were, especially as the number of disparate and unintegrated marketing tools grew. Kwan Kim recently joined Archive.ai

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TechCrunch

JULY 15, 2021

Influencer marketing is one of the fastest-growing and one of the most impactful media channels today. Marketers have now realized that their customers trust the recommendations of people they relate with. AIfluence is a two-year-old startup with an AI-driven influencer marketing approach to measuring these campaigns.

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TechCrunch

NOVEMBER 1, 2022

You’ll still need to figure out how to acquire customers, find the best talent, build an incredible product, assemble a great advisory board and get to product-market fit.”. These founders landed early checks by being savvy about social media. (L-R) ” These founders landed early checks by being savvy about social media.

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TechCrunch

AUGUST 26, 2021

There’s a lot of advice out there on how to grab people’s attention, but there’s one aspect of marketing that Robert Katai thinks isn’t talked about as often: maintaining their attention. Based in Romania, Katai is known for his podcasts and speeches covering the gamut of content marketing.

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Hacker Earth Developers Blog

DECEMBER 19, 2022

Also, good talent acquisition software provides a recruitment marketing platform for your recruiting team to efficiently source, attract, engage, and hire the best suitable candidates. Let’s understand what tech recruitment is and how to market it. This recruitment automation software also helps in recruitment marketing.

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Kaseya

OCTOBER 7, 2022

Social media marketing looks so simple, doesn’t it? If things were that easy, Powered Services Pro and third-party marketing agencies wouldn’t exist. If you aren’t seeing the value in social media, there may be a few mistakes you’re making. Social media is a two-way street, and many MSPs forget that.

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TechCrunch

JANUARY 21, 2021

Soci , a startup focused on what it calls “localized marketing,” is announcing that it has raised $80 million in Series D funding. ” Soci raises $12M to help big brands manage local marketing. .” ” Soci raises $12M to help big brands manage local marketing.

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NeverFriday

MARCH 8, 2018

Haven’t posted about marketing in a while so here’s a good one: Someone spent thousands of dollars on buying things just to be able to post about them on Instagram. Collectible marketing, badges, gamification. It looks like the marketing around collecting badges and gamification works! Check the ROI.

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