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MarketForce exits three markets, set to launch a social commerce spinout

TechCrunch

Kenyan B2B e-commerce company MarketForce has shut down operations in three of its five markets in Africa and is in the early stages of launching a social commerce spinout.

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The business value of social sustainability

CIO

Social sustainability is good for business. It can help to unlock new markets, attract and retain customers, build trust and credibility, and spark innovation. The United Nations defines social sustainability as, “Identifying and managing business impacts, both positive and negative, on people.” million on average.

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Create a social media punch list for cryptocurrency marketing

TechCrunch

This quiet but important change meant that a long-closed marketing avenue for crypto products was now open. But what are best practices for crypto marketers in general? ‘The real opportunity is SEO/organic’ Many marketers have given up on Facebook entirely. Help TechCrunch find the best growth marketers for startups.

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New social investment platform Follow taps influencers to mirror their investment strategies

TechCrunch

The new social investment platform enables users to subscribe to a creator’s financial feed and set up an investment portfolio that mimics that particular person’s investment strategy. Social investing is not a new concept. The size of the market is huge,” he told TechCrunch. Our biggest competitor is inertia. equities to U.S.

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Fail Well, Pivot Fast: Product Experimentation for Continuous Discovery

Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting

From a product discovery/product management perspective, the purpose of experimentation is to focus our efforts on invalidating our assumptions to reduce the risk of developing and going-to-market with the wrong product.

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Summer International uses social media data to launch new beauty brands

TechCrunch

If you follow #beautytok, #beautytube or any beauty content on social media platforms, you know that popular product trends are hard to keep up with. The company launched in 2018 along with Gushcloud International, an influencer marketing firm. They are also available on Summer.store, the company’s proprietary social commerce network.

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Thailand’s Beam simplifies checkout for social commerce

TechCrunch

The social commerce market is already worth more than $13 billion in Southeast Asia, but the checkout process is filled with friction. Many sellers don’t have online storefronts and instead use social media and messaging apps, which means payment is made by switching to banking apps or wallets.

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