Agile Event Session

Scrum for Digital Marketing – Control the Chaos and Deliver Value

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Abstract/Description

Radical disruption and social media go hand in hand, yet with things moving so quickly, there is a constant need to inspect, learn and change. This experience report looks at how Fishbat, an award winning NYC digital marketing company, Scrum was able to improve how our digital marketing team worked to help our business pivot and deliver more value. This experience report is presented with one of Fishbat’s clients, an agile consulting company Zen Ex Machina (ZXM). Fishbat delivered social and digital marketing outcomes for ZXM. Through their experiences together, Fishbat then turned to ZXM to teach it how to use Scrum to help its own business outcomes. Together, ZXM and Fishbat will explore their journey together. We’ll tell the story of Fishbat and their lessons learned in introducing Scrum into Fishbat’s highly disruptive world of digital marketing:

* How ZXM and Fishbat first started working together on ZXM’s digital marketing needs.

* How ZXM, as Fishbat’s client, got Fishbat to work in an agile way, and how this created an awareness and a desire to do things differently.

* Why Fishbat decided to start pursue its agile journey.

* The training ZXM did with Fishbat around agile leadership to get them started with agile and Scrum and thinking about their work in a different way.

* The benefits that agile delivered in digital marketing including social media management.

* How other marketing teams can start using Scrum to control chaos in a simple and practical way.

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Speaker(s) may be willing to present this session at local group meetings and other events.

Agile2021
Experience Report
Learning

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