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Veo raises $25M for AI-based cameras that record and analyze football and other team sports

TechCrunch

Sports have been among some of the most popular and lucrative media plays in the world, luring broadcasters, advertisers and consumers to fork out huge sums to secure the chance to watch (and sponsor) their favorite teams and athletes. Even with the slowdown in a lot of sporting activity this year due to COVID — in the U.K.

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Hiro Capital puts $2.3M into team sports tracking platform PlayerData — as does Sir Terry Leahy

TechCrunch

Hiro Capital has gradually been making a name for itself as an investor in the area know as “Digital Sports” or DSports for short. based PlayerData uses wearable technology and software tracking to give grass-roots and professional sports teams feedback on their training. It’s now led a $2.3 Edinburgh, U.K.-based

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Cure Hydration raises $2.6M for its healthy sports drink alternative

TechCrunch

million in seed funding as it brings a healthier approach to the sports beverage market. This is also something I struggled with while training for a marathon last year — and yes, I’m only mentioning this because I really want you to know that I ran a marathon.). Cure Hydration is announcing that it has raised $2.6

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Smart contact lens startup Mojo Vision partners with Adidas and other sports brands

TechCrunch

The big news at this year’s show is a number of partnerships with brands across the sports spectrum, including: Adidas Running, Trailforks (cycling/hiking), Wearable X (yoga), Slopes (skiing) and 18Birdies (golf).

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Connected strength-training startup Vitruvian eyes US with $15M raise

TechCrunch

Perth-based startup Vitruvian has made a name for itself in the Australian market. The company’s at-home strength-training system sports resistance-based weights up to ~440 pounds. Vitruvian touts “software-driven weight training,” which can dynamically adjust resistance to the user. ” Image Credits: Vitruvian.

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What is your data strategy for an AI future?

CIO

Sports Illustrated and its CEO found this out recently when it was revealed the magazine published articles written by fake authors with AI-generated images. While the CEO lost his job, the parent company, Arena Group, lost 20% of its market value. But what about most enterprises without access to such data?

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Masters, an app for training with celeb athletes, closes a $2.7M seed funding round

TechCrunch

MasterClass has largely cornered the market in the higher arts, but celebrity fitness is a relatively undiscovered country. Now a new startup — in beta since 2021 — hopes to become that platform where elite athletes can train mere mortals such as myself. Plus there is Moxie , where coaches create their own courses.

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