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Emperia is helping brands like Bloomingdales build shopping experiences in VR

TechCrunch

Does the average person want to shop for apparel in virtual reality (VR)? But not everyone agrees — particularly those who hope to build a business out of VR retail. ” Emperia’s platform offers tools brands can use to create virtual experiences, including stores in VR. Perhaps so.

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7 investors discuss augmented reality and VR startup opportunities in 2020

TechCrunch

Meanwhile, few spaces were frothier in 2016 than virtual reality, but most VCs who gambled on VR following Facebook’s Oculus acquisition failed to strike it rich. “We believe VR is still the largest long-term opportunity of the two. . “We believe VR is still the largest long-term opportunity of the two.

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Sports venues advance goals, enhance fan experience with data analytics

CIO

Sports fans today have more ways than ever to watch their favorite teams beyond the traditional, live stadium experience, including television, streaming services, even highlights on social media. In response, sports teams and venue operators are working hard to improve and differentiate the in-stadium experience.

Sport 246
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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. Here, we explore two stellar examples in the Australian Grand Prix and Australian Open.

Sport 246
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Refract raises $8.5M SGD funding, announces new game development division 

TechCrunch

The startup also plans to expand its team in preparation for the commercialization of AXIS later this year to cater to the rapidly growing market of gamers, tech adopters, content creators and fitness enthusiasts. Refract will continue delivering immersive and engaging XR and VR experiences to a growing market of 2.9 Refract.

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Metaverse: The time for CIOs to experiment is now

CIO

Right now, the metaverse is essentially an undefined amalgam of technologies and concepts including but not limited to augmented reality (AR), avatars, blockchain, cryptocurrencies, extended reality (ER), mixed reality (MR), NFTs (non-fungible tokens), virtual reality (VR), and Web3. The metaverse has the potential to change that.

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AI creative platform D-ID, the tech behind those viral videos of animated family photos, raises $25M

TechCrunch

The MyHeritage mobile app is a testament to D-ID’s success here, sporting a 4.8-star Elsewhere, D-IDs APIs have been used by a range of licensees across media, education, marketing and more. z International, advertising agency Publicis and Digitas Vietnam partnered with D-ID on marketing efforts for a local festival.