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Technology Strategy for Emerging Technologies and Markets

Martin Fowler

Sarah Taraporewalla completes her study of building a technology strategy that's integrated with strategic business interests. This final strategic direction considers the ever-changing future , suggesting lines of inquiry to consider the impact of new technologies, market trends, and broader social-political changes.

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Professional Search: Strategies for Success

N2Growth Blog

The scarcity of seasoned senior-level candidates in a fiercely competitive market is a significant hurdle. Moreover, the delicate balance between urgency and thoroughness in recruitment necessitates efficient search strategies, ensuring the procurement of top-notch talent without compromising the recruitment process’s integrity.

Strategy 166
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The Advantages of Multi Cloud Strategies

OTS Solutions

How to Implement a Multi-Cloud Strategy Implementing a multi-cloud strategy involves several crucial steps. Implementing proper data management and backup strategies is essential to ensure data availability and integrity across multiple clouds. It is essential to assess the specific needs and goals of the organization.

Cloud 130
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Creating an integrated business and technology strategy

Martin Fowler

My colleague Sarah Taraporewalla describes an approach to building technology strategy that challenges the convention. This first installment looks at two of these directions: expanding the business by creating complementary products, and expanding the business into new markets and regions.

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The Forrester Wave™: AI/ML Platforms: Vendor Strategy, Market Presence, and Capabilities Overview

As enterprises evolve their AI from pilot programs to an integral part of their tech strategy, the scope of AI expands from core data science teams to business, software development, enterprise architecture, and IT ops teams. The Forrester Wave™ evaluates Leaders, Strong Performers, Contenders, and Challengers.

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Biotech Boom: Executive Search Strategies in Life Sciences

N2Growth Blog

Additionally, the industry’s highly regulated nature means that executives must have a keen eye for compliance and a strong ability to navigate the ever-changing market dynamics. This ability to bridge the gap between science and strategy is crucial in such a highly dynamic space.

Biotech 171
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Are You Struggling To Adapt Your Strategy To A Rapidly Changing Market?

Agile Alliance

According to *Harvard Business Review* (from a Bridges 2016 Survey), up to 67 percent of strategies fail. Strategy guides the corporate ship. The post Are You Struggling To Adapt Your Strategy To A Rapidly Changing Market? And if it can’t adapt to the roiling waters of a … Continued.

Strategy 145
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The Empowered Consumer

Read our ebook, The Empowered Consumer, to learn more about how AI can help you connect with your customers with strategies such as: Hyper-personalization by targeting ads to the needs of the individual consumer. Predicting the next CRM state, which can inform the strategy of future marketing communications.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.

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Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.