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Why Every Business Should Implement Robotic Process Automation (RPA) in their Marketing Strategy


Marketing Automation: Top 8 Use Cases in Marketing that will Lift your Business to New Heights . According to Forrester, “The RPA market will grow to $22 billion by 2025”. . Let’s look at the top 8 RPA use cases in marketing: . #1 That’s why data management is one of the essential RPA use cases in marketing. . #2

Strategy 122
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Are You Struggling To Adapt Your Strategy To A Rapidly Changing Market?

Agile Alliance

According to *Harvard Business Review* (from a Bridges 2016 Survey), up to 67 percent of strategies fail. Strategy guides the corporate ship. The post Are You Struggling To Adapt Your Strategy To A Rapidly Changing Market? And if it can’t adapt to the roiling waters of a … Continued.

Strategy 142

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10 Tech Recruiting Strategies To Find The Best Tech Talent

Hacker Earth Developers Blog

Like an onion’s skin, recruiters uncover multiple layers in their recruitment process: sourcing, screening, and evaluation to find the best talent with the modern tech recruiting strategies that gel into your organization. 10 tech recruiting strategies to find the right technology talent. You create a job description ?

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How to Develop and Execute a One-to-One Marketing Strategy


21st Century marketing is way more than a salesperson reaching out to prospects. 71% of customers today expect a personalized approach from businesses they choose, so, you need to adopt a considered one-to-one marketing strategy – not just think ‘mass marketing’. One-to-one marketing vs. mass marketing.

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11 Email Deliverability Strategies to Reach the Inbox

Marketers highly value email as an effective, reliable channel to engage with your audience and drive revenue for your company. 11 strategies to hit the inbox and improve your sender reputation. Yet, to reap the benefits, you must ensure your campaigns reach their intended recipients.

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Why Your Content Marketing Strategy Isn’t Delivering


While creating valuable and engaging content isn’t easy, especially if you’re not a marketer and have a technical mindset, anyone can get by with the right plan in place. Unfortunately, Managed Services Providers (MSPs) have always struggled with marketing. Content marketing is one of the best ways to generate leads.

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How To Do Tech Recruitment Marketing Efficiently?

Hacker Earth Developers Blog

Also, good talent acquisition software provides a recruitment marketing platform for your recruiting team to efficiently source, attract, engage, and hire the best suitable candidates. Let’s understand what tech recruitment is and how to market it. This recruitment automation software also helps in recruitment marketing.

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Shaping the Future: Product Strategy in the Age of Uncertainty

Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting

A value-driven product organization optimizes team structures, funding cycles, processes, and metrics to drive traction and growth across the entire product adoption curve by identifying opportunities to solve valuable customer problems and closing those market gaps for either over-served or under-served markets. A System of Metrics.

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Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs. Download the guide.

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7 Winning Lead Generation Strategies to Drive Growth

Identify the stakeholders who are in-market for your products/services. In this whitepaper, you’ll see real-world examples from leading B2B businesses and learn new ways of using data to: Improve lead quality. Target and reach your highest-value prospects. Create content and messaging that compels decision-makers to act.

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Put Your Data to Work: The Complete Playbook

They rely on data to power products, business insights, and marketing strategy. From search engines to navigation systems, data is used to fuel products, manage risk, inform business strategy, create competitive analysis reports, provide direct marketing services, and much more.

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How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

Implementing the right coaching strategy leads to a better relationship between the sales manager and their team and enables everyone to bring out their true potential. To stay competitive in today’s market, you need to implement a formal coaching approach that is aligned with your buyer’s journey and internal processes to drive results.

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Meet Your Goals with a Practical Product Strategy

Speaker: Nils Davis, Principal, NPD Associates

But do you have a strategy? Strategy and goals are different. It's your strategy that allows you to make decisions that help you meet your goals in the first place. If you want to have an articulated strategy that you can use to make decisions, stay on-track, and meet your product goals, this is the webinar for you!

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7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act. Get the free guide.

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How to Develop a Recession-Proof Product-Led Strategy

Speaker: Wes Bush, Author of "Product-Led Growth"

As PMs, we all know the importance of building a successful product-led growth strategy. Zoom, Stripe, and Airtable are all examples of software companies with strong PLG strategies. What features do their strategies have that allow them to see continued success in this ever-changing market?