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Commercial companies to collaborate for DARPA’s new lunar economy study

TechCrunch

Establishing commercial markets on the moon is going to require thinking a little differently. Department of Defense’s R&D arm, which has just selected 14 companies to participate in a new study to develop technological frameworks for a lunar future. That’s DARPA’s hunch, anyway. The next decade […] © 2023 TechCrunch.

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TechCrunch+ roundup: Holiday marketing tips, low-cost NFTs, SaaS sprawl study

TechCrunch

The holiday shopping season is coming: How are growth marketers preparing? With only three weeks left to the start of the holiday shopping season, Miranda Halpern checked in with several growth marketers to find out how they’re advising their clients to prepare for supply chain disruptions. Bring on the low-cost NFTs.

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2023 Him For Her And Crunchbase Study Of Gender Diversity On Private Company Boards

Crunchbase News

Lauren Rivera, professor at Kellogg School of Management, co-authored the original 2019 benchmark study upon which subsequent annual research has been based. Executive summary Our fifth annual study, which characterizes the boards of the most heavily funded private companies in the U.S.,

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Technology Strategy for Emerging Technologies and Markets

Martin Fowler

Sarah Taraporewalla completes her study of building a technology strategy that's integrated with strategic business interests. This final strategic direction considers the ever-changing future , suggesting lines of inquiry to consider the impact of new technologies, market trends, and broader social-political changes.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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Enterprise Storage Solution Provider of Choice: The Case Studies

CIO

One company that needs to keep data on a tight leash is Petco, which is a market leader in pet care and wellness products. To read the full case study, click here.). To read the full case study, click here.). To read the full case study, click here.). To read the full case study, click here.).

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Battle of two marketing companies

TechCrunch

Attentive’s letter was in response to a client case study that Postscript had authored and posted on its website about nutrition company BUBS Naturals, which said BUBS Naturals left Attentive for Postscript after finding its list actually shrinking instead of growing, then battling with the company to move its list off its platform.

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The Retailer’s Playbook for Customer Acquisition

We developed this guide to help retailers build a data-centric acquisition program that lowers their acquisition costs, eliminates wasteful spending, attracts high-value customers and provides a competitive advantage in a tight market. Download now!

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.

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How to Achieve Product-Market Fit

Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker

Everyone working on a product is trying to achieve the same goal: product-market fit. In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook. But most products fail to do so.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos.

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How to Choose the Right Business Intelligence Vendor

Dresner Advisory Services has just unveiled their “2022 Business Intelligence Market Study,” an in-depth look at the business intelligence industry that ranks more than two dozen BI vendors in areas like product, service, support, and overall customer satisfaction. How does your current BI vendor stack up against the competition?

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7 Questions Every App Team Should Ask

In its 2020 Embedded BI Market Study, Dresner Advisory Services continues to identify the importance of embedded analytics in technologies and initiatives strategic to business intelligence. Which sophisticated analytics capabilities can give your application a competitive edge?

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Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. With omnichannel marketing, brands take a consumer-centric approach in order to achieve consistent messaging across channels for a more-personal, cohesive experience. A unique case-study, complete with hard metrics and step-by-step process breakdown.

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Success Story: Swiss Insurtech Company Hires a Remote CTO from Ukraine

Hiring top management resources is challenging for any organization no matter the size, and when the local job market is already overheated, companies need to become creative in attracting the top talent.