Martin Fowler
AUGUST 24, 2023
Sarah Taraporewalla completes her study of building a technology strategy that's integrated with strategic business interests. This final strategic direction considers the ever-changing future , suggesting lines of inquiry to consider the impact of new technologies, market trends, and broader social-political changes.
TechCrunch
AUGUST 10, 2021
Surfside , a data and marketing platform aimed directly at the cannabis industry, has today announced the close of a $4 million seed round led by Casa Verde. The startup is relatively new, but helmed by two founders experienced in the marketing and data space. to help these brands better understand their customers.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
CIO
AUGUST 21, 2023
They may publicly preach “No technology for technology’s sake,” but they still frequently share their fascination with the latest tech gadgets. It’s then that the hopes for the technology get way ahead of what it can actually deliver today. And it’s not going to turn into a product for the mass market.”
TechCrunch
SEPTEMBER 23, 2021
Millions of people in sub-Saharan Africa and emerging markets continue to live without access to electricity. Zola Electric , one such provider, is announcing today that it has closed $90 million in new funding to enter new markets and drive distributed renewable energy. The company has evolved since then. “More than 2.2
Speaker: Jeff Davis, Founder, jd2 Consulting Group
Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos.
TechSoup
JANUARY 20, 2023
Between June and September of 2022, TechSoup, in partnership with the digital marketing and technology agency Tapp Network, built the Nonprofit Digital Marketing Benchmark Survey. We compared the findings to those gathered in the 2020-2021 Nonprofit Digital Marketing Benchmark Survey and Report.
CIO
OCTOBER 17, 2023
The cloud market has been a picture of maturity of late. The pecking order for cloud infrastructure has been relatively stable, with AWS at around 33% market share, Microsoft Azure second at 22%, and Google Cloud a distant third at 11%. Here are the top cloud market trends and how they are impacting CIO’s cloud strategies.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
Advertiser: ZoomInfo
Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” The fight to find new customers and retain existing ones is the biggest business challenge for many companies.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?
Advertiser: ZoomInfo
The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.
Advertiser: Data Robot
Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.
Advertiser: Data Robot
Manufacturers want to deliver the best products on the market as quickly and ethically as possible. Their problems and needs don’t change, but the technology and solutions do. They want to increase productivity and profits.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. The digital age has brought about increased investment in data quality solutions.
Advertisement
Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.
Expert insights. Personalized for you.
224 
Let's personalize your content