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4 video content tips for your startup’s growth marketing

TechCrunch

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. More posts by this contributor Teach yourself growth marketing: Which metrics really matter? What does all that mean for growth marketing?

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TechCrunch+ roundup: Africa investor survey, biz model basics, video marketing tactics

TechCrunch

If your marketing plan doesn’t include TikTok, YouTube Shorts or Instagram Reels, well, can you really call it a marketing plan? Produce short-form videos. Produce short-form videos. Cross-pollinate your videos. Booting up an email marketing campaign. Build lasting creator relationships.

Video 207
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How to implement a video SEO strategy

TechCrunch

Good content today also includes video. A video SEO strategy is no longer optional to driving growth — it’s absolutely necessary. Video drives traffic and leads. One of the fastest ways to get people to notice your content is through video. Why is video good for SEO? How to implement a video SEO strategy.

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Slack backs Videowise’s approach to creating interactive, shoppable videos

TechCrunch

The concept of “shoppable videos” has been around for at least a decade, with some big companies, like Showroom, Firework , Vimeo , YouTube and Klarna getting in on the action. The latest attracting investor attention is e-commerce video platform Videowise , founded by Romania-born product designer Claudiu Cioba in 2021.

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Indent raises $8.1M funding for its AI-powered customer video review tool

TechCrunch

A Seoul-based startup called Indent wants to help these shoppers through access to video reviews and product ratings, while also helping to drive sales for e-commerce merchants by providing them with this same precious customer feedback. million and it will be used to continue developing its video platform. The startup just raised $8.1

Video 246
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Medal.tv, a video clipping service for gamers, enters the livestreaming market with Rawa.tv acquisition

TechCrunch

Medal.tv, a short-form video clipping service and social network for gamers, is entering the livestreaming market with the acquisition of Rawa.tv, a Twitch rival based in Dubai, which had raised around $1 million to date. CEO Pim de Witte, as to his company’s interest in Rawa.

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Why your CEO needs to watch a coding video

CIO

But watching her 30-minute video on “Vector Embeddings for Beginners” will be time well-spent for many people who have no intention of ever doing hands-on- coding. But regardless, it provides a clear view into a new market context that can’t be hand-waved away or “we’ll see-ed” off into some three- to five-year future. And a good goal?

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