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8 data strategy mistakes to avoid

CIO

Organizations can’t afford to mess up their data strategies, because too much is at stake in the digital economy. Unfortunately, the road to data strategy success is fraught with challenges, so CIOs and other technology leaders need to plan and execute carefully. Here are some data strategy mistakes IT leaders would be wise to avoid.

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AudiencePlus wants to help every company run its own media platform

TechCrunch

But as larger companies like Salesforce and HubSpot have launched their own full-blown media arms , it may be time to rethink your content strategy. AudiencePlus , a new media platform from a long-time marketing executive, wants to put the media capabilities of these larger companies within reach of much smaller companies.

Media 213
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How to grow your organic traffic with earned media

TechCrunch

3 strategies for elevating brand authority in 2021. Earned media carries a ton of value, but not everyone understands how to measure its impact or grasp its full effect on your organic growth. We get a lot of feedback from our publisher partners that has informed our content strategy. More posts by this contributor.

Media 232
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South Africa’s Flow gets funding to automate social media advertising for real estate agencies

TechCrunch

And it’s evident that proptech, unlike other industries, has lagged in utilizing social media to make sales. With its APIs, Flow connects to the websites of estate agencies and property developers and automates advertising for them on social media channels like Instagram and Facebook. Does everyone want to be a landlord, or what?

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Digital Workplace Experience Conference: Resilience & Agility in Disruptive Times

Speaker: Conference Speakers

Acquire the strategies, tactics, and technologies to build and sustain a more resilient organization and maximize your workforce. Topics will include: Top-Notch Engagement Program Strategies that Create Community & Drive Collaboration. Learn from the leaders at DWX ’22, Aug 3-4.

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Learn how to create an effective earned media strategy with Rebecca Reeve Henderson at TC Early Stage 2021

TechCrunch

Rebecca will be joining us to share insight on how to build an effective earned media strategy for your startup, building on her deep expertise developing effective communications programs for some of the top business software companies in the world. Image Credits: Rsquared Communications. and Canada.

Media 162
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Omneky uses AI to generate social media ads

TechCrunch

It starts with a nice software-as-a-service platform that centralizes all things related to your online advertising strategy. Omneky uses AI to generate social media ads by Romain Dillet originally published on TechCrunch. You often have to go back to the drawing board to iterate and create more ads.

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