article thumbnail

Digital Product Conversations #1: Martin Lasarga, Postclick

UruIT

Martin is a Senior Product Manager working for a global leader in digital advertising conversion in San Francisco, California. How did you become a senior product manager? This is when my journey in product begins. I was offered the product management position without knowing what a product manager does.

article thumbnail

Deliver Big Value Quickly with a Small Team

Modus Create

We had also tested ideas with the users and delivered the first content-based solution MVP (Minimum Viable Product). Building on that success, our new goal was to narrow down and realize our next big opportunity within the space, and to create a more interactive MDP (Minimum Delightful Product) in just a few short months.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Two Sides of Teams

LeanEssays

Historically, someone with the role of business analyst, project manager, or product manager made the critical decisions about what to build. While the technical team might question or push back on product decisions, too often the ideas and priorities were expected to come from outside. That is what teams do.

article thumbnail

Praxent Submits 4 SXSW Panels To Share Ideas On Digital Innovation

Praxent

Kelly Morrison, Senior Delivery Lead: Kelly manages cross-functional teams of designers, engineers, and QA analysts to deliver software products for Praxent’s clients. She has a background in software development and is a Certified Scrum Product Owner (CSPO) and Certified Scrum Master (CSM).

article thumbnail

The Infinite Loop Part II: The Solution

Wolk Software Engineering

Kill” Scrum: Scrum has helped us to learn a lot, but it is time we move on. We need a new methodology that learns from the scrum ease of adoption. We should follow Scrum’s steps when it comes to facilitating adoption. This team integrates with sales and marketing by aligning goals and strategies around the product.

article thumbnail

Software Development Life Cycle?—?The Ultimate Guide [2020]

Codegiant

The Waterfall Model The V Model The Iterative Model The Spiral Model The Agile Model The Scrum Methodology The XP Methodology The Rad Model The Software Prototype Model The Big Bang Model Which SDLC Model is the right for you? They’ll also have the feedback of the product managers and stakeholders. The Scrum methodology.

article thumbnail

A Complete Guide to User Story Mapping: Process, Tips, Advantages, and Use Cases in Product Management

Altexsoft

User story mapping is a technique developed by Jeff Patton during his long practice as an Agile product owner/scrum master. The approach of mapping stories also stimulates productive conversation within a development team. explains Vlad Khilchenko, a product manager at AltexSoft. What is Story Mapping?