TechCrunch+ roundup: No-code MVP strategy, hiring under scrutiny, A/B growth testing
TechCrunch
JANUARY 27, 2023
Building a minimum viable product once required engineering and design ability. If driving growth is a priority, companies must run an ongoing series of A/B tests that can help refine marketing messages and make their product pipelines more relevant to customers’ needs. Invest in continuous deployment automation.
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